Author: Ian Hall
The Struggle for Soft Power in Asia: Public Diplomacy and Regional Competition
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The Struggle for Soft Power in Asia: Public Diplomacy and Regional Competition
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Abstract: This thesis examines if any attempts are made by the Muslim world to address the current negative image of Islam using public diplomacy (PD) and if these efforts are effective and successful. It is the aim of this research to show that the correct use of PD can result in a positive improvement of the image of Islam.
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The new operational environment generated by the mass media revolution and the advent of the global information society lays the ground for a generalized re-emergence of public diplomacy (PD). After having been dismantled during the 1990s, this branch of foreign policy is undergoing a redevelopment phase within the chancelleries of many states around the globe. The growing salience of public opinion and the exponential development of the new information and communication technologies predispose this diplomacy of persuasion to play an increasing role at the forefront of twenty-first century int...
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Joseph Nye was the first to coin the term "soft power". The review of his book on Soft Power is available. Below you will find information about soft power: its definition and main tools as well as the interplay between public diplomacy and soft power. You can also find an update about soft power in 2023.
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The inertia of Diplomacy
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The post-'9/11' revival of interest in US public diplomacy encompasses a wide variety of opinions, all overwhelmingly critical.
China and Public Diplomacy: A CPD Reader
China and Public Diplomacy: A CPD Reader provides an overview of China’s approach to public diplomacy, an examination of China’s cultural diplomacy, its nation branding during the 2010 Shanghai Expo and media depictions of China. The blogs, articles, reports and essays featured in the eBook were originally published by CPD between October 2009 and August 2012.
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China’s soft power in Africa: From the ‘Beijing Consensus’ to health diplomacy
China’s relations with Africa have steadily deepened and strengthened since the founding of “new China” in 1949. Evolving from ideologically-driven interactions during the Cold War, today’s China-Africa relations combine pragmatic economic and political means to achieve China’s objective of establishing a world order that is peaceful and conducive to continued economic growth and stability at home. In the 1960s and 1970s, China supported liberation movements in several African countries, gave aid to socialist nations to build stadiums, hospitals, railroads and other infrastructure, a...
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The emergence of international public opinion and the origins of public diplomacy in Japan in the inter-war period.
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This paper examines the present Slovak PD with its positive and negative components and outlines the requirements for a modern and effective PD.
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The concept of applying branding principles and strategies to nation states has been around for decades. However, in recent years, the concept has occupied prime attention in academia and the business sector.
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There are two factors that have shaped Qatar’s integration and place in the international system. The first revolves around the constraints and problems of small states while the second is Qatar’s response — a strategy of branding the state for survival. This article discusses Qatar’s situation as a micro-state and analyzes the nature and success of its response.
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In a time where interaction with citizens is the key to diplomatic success, Morocco still lags behind other small states and does not yet pursue efficient strategies of public diplomacy and nation brand.
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The 2008 Beijing Olympics were ardently sought, lavishly staged and hugely successful, despite intense scrutiny, speculation and setbacks. Amplified by modern media, most controversies revolved around China's political repression, epitomised by Tibet brutality. Resultant protests threatened boycott and terror, putting internal cohesion, national image and Olympic dream at stake.
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The terrorist attacks of 9/11 have brought an old problem into new focus: how to unite a population potentially divided along racial, ethnic and denominational fault lines. In the light of unprovoked and indiscriminate racist attacks on Muslim-looking minorities, multi-media advertising campaigns were mounted in several countries in order to quell racism and sell multiculturalism. This paper examines the use of advertising campaigns as a medium for public diplomacy, and focuses on the promotion of national unity out of cultural diversity.
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U.S. Public Diplomacy: State Department Efforts to Engage Muslim Audiences Lack Certain Communication Elements and Face Significant Challenges
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Diplo: Effective and inclusive diplomacy
Diplo is a non-profit foundation established by the governments of Malta and Switzerland. Diplo works to increase the role of small and developing states, and to improve global governance and international policy development.
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