Yellow banner with pen and letters

Author: Jan Melissen

The New Public Diplomacy: Soft Power in International Relations


"The New Public Diplomacy: Soft Power in International Relations" is a thought-provoking and insightful book that delves into the realm of public diplomacy and its significance in the context of modern international relations. Authored by Jan Melissen, a renowned scholar in the field, this book offers a comprehensive analysis of the evolving nature of diplomacy and the growing importance of soft power.

The book begins by establishing a solid theoretical foundation, exploring the conceptual underpinnings of public diplomacy and its historical evolution. It highlights the shifting landscape of international relations, where traditional notions of power and influence are being complemented by soft power, which is primarily based on attraction, persuasion, and the power of ideas. Melissen expertly examines the various dimensions of public diplomacy, including its actors, strategies, and tools, providing a nuanced understanding of the subject.

One of the book’s strengths lies in its detailed exploration of case studies from different regions of the world. Melissen draws upon real-world examples, such as the public diplomacy efforts of the United States, the European Union, China, and Brazil, to illustrate the practical implications of soft power in today’s interconnected world. These case studies effectively demonstrate how public diplomacy can shape international perceptions, foster cooperation, and promote a country’s interests in the global arena.

Melissen’s writing style is engaging and accessible, making complex concepts and theories comprehensible to readers from various backgrounds. He strikes a balance between theoretical analysis and practical insights, ensuring that the book remains relevant and applicable to policymakers, diplomats, academics, and students alike. Additionally, the author provides a critical perspective on public diplomacy, acknowledging its potential limitations and challenges, and offering valuable recommendations for its future development.

“The New Public Diplomacy” contributes significantly to the field by emphasizing the transformative power of soft power in international relations. It serves as a valuable resource for those seeking to understand the role of public diplomacy in shaping perceptions, building relationships, and advancing national interests in an increasingly interconnected world.

One aspect that could have been further explored is the role of digital technologies and social media in shaping public diplomacy practices. Given the rapid advancements in communication technologies and their impact on public discourse, an in-depth analysis of the digital dimension would have enriched the book’s overall perspective.

In conclusion, “The New Public Diplomacy: Soft Power in International Relations” is a must-read for anyone interested in understanding the evolving dynamics of diplomacy and the growing importance of soft power in the contemporary global landscape. Melissen’s expertise and comprehensive analysis make this book an invaluable resource that sheds light on the transformative potential of public diplomacy and its role in shaping international relations.

icon for right PDF

You may also be interested in


Economic Partnership Agreement and it’s Effect on Lesotho’s Economy

There is a dire situation of poverty in Lesotho. This is attributable to several factors such as: poor climatic conditions, HIV and AIDS pandemic and poor Government policies.


Commercial diplomacy in advanced industrial states: Canada, the UK, and the US


Commercial Diplomacy


Influence of Economic Relations on Bilateral Relations

The title of the master thesis is "Influence of economic relations on bilateral relations". Firstly, three thesis statements concerning the influence of economic relations on non-economic bilateral relations have been developed. In order to validate the thesis statements a methodology was chosen that is mainly data driven and based on two case studies and a data comparison procedure, as opposed to a "theoretical approach".


The geopolitics of access to oil resources: The case of Uganda

Ten years ago, Uganda joined other sub-Saharan African Countries with new discoveries of oil; and just as the case always is, this news comes with high prospects for development and economic transformation. These ambitious projections are always based on the success stories of oil money in other countries without prejudice to the fear of the infamous oil curse that results from poor exploitation of oil revenues. With these aspirations at hand, Uganda has clearly stated in its national polices and development plans the fact that the country's development in the next 30 years shall be largely de...


Economic Sanctions Reconsidered


East Asian Regionalism


Report of the Intergovernmental Committee of Experts on Sustainable Development Financing

Report of the Intergovernmental Committee of Experts on Sustainable Development Financing.


Australian aid: Promoting prosperity, reducing poverty, enhancing stability


Commercial Diplomacy and the National Interest

This short and lively book lays out the why and the how of promoting US business abroad. America's place in the world depends more than is usually acknowledged on the vigor and global reach of American business. The United States is the world's leading exporter, the world's leading importer, and the world's primary source and destination of funds for foreign investment. Our position as the best place in the world to do business-the most reliable in which to buy, the most lucrative in which to sell, and the safest and surest in which to invest or to raise capital-is a cause, not an effect, of A...


Enhancing Economic Diplomacy (For Trade, Investment and Employment)


Small developing economies and the multilateral trading system: A Caribbean perspective

Small developing economies are often constrained in participating in the negotiation and regulation of multilateral trading rules due to severe cost and resource limitations. This article argues that, despite the costs and difficulties, small states must remain engaged in the multilateral trading system in order to ensure that their specialised commercial interests are recognised and to protect their rights. Umbrella entities like the Caribbean Regional Negotiating Machinery (CRNM) provide a means of maximising the influence of small states in an international forum such as the World Tra...


Small States: Meeting Challenges in the Global Economy


A Future for Small States: Overcoming Vulnerability


Economic and Commercial Diplomacy in Micro States: A Case Study of the Maldives and Mauritius


Heart Work: Stories of How EDB Steered the Singapore Economy from 1961 to the 21st Century

The Vulnerability of the Small Island Developing States of the Caribbean


Finance, Trade and Politics in British Foreign Policy, 1815-1914


Economic coercion as an instrument of foreign policy: US economic measures against Cuba and the Dominican Republic


Conditionality in development aid policy


Promoting e-Commerce in developing countries

This study examines the advantages and possibilities for the use of digital signatures to carry out electronic transactions. It focuses on developing and transition countries that have not fully implemented the use of digital signatures in their economic, commercial and productive processes. An important aim of this research is to create awareness on the likely effects for enforcing the use of digital signatures to carry out e-commerce transactions on the economies of developing and transition countries. The study also proposes key issues to be considered for policy-makers in countries in orde...


The African Diaspora Program: Mobilizing the African Diaspora for Development


Preference-Dependent Economies and Multilateral Liberalization: Impacts and Options


Globalism and the New Regionalism


The Paris Declaration on Aid Effectiveness and the Accra Agenda for Action


Valletta Statement on Multilateral Trade


National Trade Promotion Organizations: Their role and functions

Although trade promotion organizations (TPOs) can be a cost-effective tool for developing trade and exports, their usefulness varies significantly from country to country. The author reviews the principles of establishing and structuring successful TPOs, clarifies their roles and defines their specific functions.


The Clash of Globalizations: Essays on the Political Economy of Trade and Development Policy


Economic Diplomacy: India’s Experience

Kishan Rana is a widely published former Indian ambassador and Bipul Chatterjee, his co-editor, is the deputy executive director of the Indian NGO, and CUTS International is the the publisher of this book. Both editors are also trained economists. Their volume consists of 25 chapters, all except three written by serving or former members of […]


Hanging Together: Cooperation and conflict in the seven power summits

The Role of NRNs in Nepal’s Economic Diplomacy


Economic Geography and International Inequality


An assessment of economic and commercial diplomacy in micro-states: A case study of Namibia

Economic diplomacy can become an important tool for foreign policy of the government to promote economic interest of Namibia in relation to trade promotion, attracting investment through channels of diplomacy.

The Globe: Diaspora Marketing


Uncertain Times

Not long ago, Latin America was a success story of economic growth. While advanced economies suffered a severe recession during the 2008–09 financial crisis in the United States and western Europe, followed by a weak recovery, emerging market economies were seen as the promise for renewed world economic growth. Latin America was viewed as part of that promise.


Economic Diplomacy: The Level of Development and Trade


The Death of Distance: How the Communications Revolution Is Changing Our Lives


Securing the Future of Multilateral Development Finance: Time for Europe to take the Initiative


World Economic Forum: A Multi-stakeholder Approach to Global Governance


Enyclopedia of International Development


The Role of the Beijing Olympics in China’s Public Diplomacy and its Impact on Politics, Economics and Environment

The 2008 Beijing Olympics were ardently sought, lavishly staged and hugely successful, despite intense scrutiny, speculation and setbacks. Amplified by modern media, most controversies revolved around China's political repression, epitomised by Tibet brutality. Resultant protests threatened boycott and terror, putting internal cohesion, national image and Olympic dream at stake.


ADF-13 Report: Supporting Africa’s Transformation


Declaration of the Global African Diaspora Summit


Economic Diplomacy: Ten-point Plan for making it more effective


Message on Switzerland’s International Cooperation in 2013-2016


Development Co-operation Report 2014: Mobilising Resources for Sustainable Development


The New Public Diplomacy: Soft Power in International Relations

"The New Public Diplomacy: Soft Power in International Relations" is a thought-provoking and insightful book that delves into the realm of public diplomacy and its significance in the context of modern international relations. Authored by Jan Melissen, a renowned scholar in the field, this book offers a comprehensive analysis of the evolving nature of diplomacy and the growing importance of soft power.


Economic Diplomacy: India’s experience

Kishan Rana is a widely published former Indian ambassador and Bipul Chatterjee, his co-editor, is the deputy executive director of the Indian NGO, and CUTS International is the the publisher of this book. Both editors are also trained economists. Their volume consists of 25 chapters, all except three written by serving or former members of the Indian Foreign Service. The chapters are divided into five parts, the titles of three of which clearly indicate the broad meaning given by the editors to the term economic diplomacy: ‘Export promotion’; ‘Investment and economic aid’; and ‘Mana...


DAC High Level Meeting: Final Communiqué

On 15-16 December 2014 the OECD Development Assistance Committee (DAC) came to an important and historic consensus on how to modernise its statistical framework for measuring development finance to developing countries. It paved the way for the ambitious Sustainable Development Goals (SDGs).


Multilateral Aid 2015: Better Partnerships for a Post-2015 World


The New Economic Diplomacy


Report of the Review Committee on Overseas Representation


Rethinking trade in education services: A wake-up call for trade negotiators

Education plays a crucial role in fostering personal and social development, as well as economic growth. Government policies play a dominant role in this sector. Over time, trade in education services, particularly at the tertiary level, have been growing in importance. Driving factors include a combination of demographic changes, technological developments, national development goals, and governmental reforms to the funding and provision of higher education. The educational market has grown in size with more exporters entering the field to satisfy growing demand worldwide. The education ...


King Cotton Diplomacy: Foreign Relations of the Confederate States of America


Achieving Zero Hunger: The Critical Role of Investments in Social Protection and Agriculture


Small Developing Economies in the World Trade Organization


Graduating from least developed country to middle income country status: A trap for small island developing states?

SIDS tends to perform particularly well with regards to their socio-economic achievements and development endeavours. As a result, several SIDS graduate from their Least Development Country status to Middle-Income Country status. This graduation implies that SIDS are much better-off economically and can do without the special treatments and benefits in terms of Overseas Development Assistance that they were receiving as an LDC. However, and this is the thrust of the argument in this paper, this is not the case at all. The support was and is crucial to SIDS. After all, it was the catalyst which...


Our Global Neighbourhood


Economic Power in Anglo-South African Diplomacy


Trading Identities: Why Countries and Companies are Taking on Each Others’ Roles


World on Fire: How Exporting Free-Market Democracy Breeds Ethnic Hatred and Global Instability

Markets only function optimally when there is perfect information. Joseph Stiglitz received the Nobel Prize in economics for proving that when there are asymmetries of information markets fail. Information economics, with its better analyses of labour, capital, and product markets, enables the construction of macroeconomic models that provide deeper insights into unemployment, recessions and depressions, and other problems that have marked capitalism since its beginnings.

Towards a Single Development Vision and the role of the Single Economy


Economic Statecraft


Futures for dipomacy: Integrative Diplomacy in the 21st Century


Pricing the right to education: The cost of reaching new targets by 2030

This paper shows there is an annual nancing gap of US$39 billion over 2015-2030 for reaching universal pre-primary, primary and secondary education of good quality in low and lower middle income countries.


Work Programme on Electronic Commerce


The WTO Agreements: Deficiencies, Imbalances and Required Changes


Migration and Remittances Factbook 2016


Small States in the Global Economy


Palestinian Economic Diplomacy: Planning for Statehood

This study intends to give the Palestinian policymakers a tool to support the emergence of an economically-viable Palestinian state through equipping the Palestinian Authority PA with legal, economic, and technical policy advice to prepare the regulation for the development of a trade policy for an independent state; the establishment of a WTO compatible sovereign framework for trade; and permanent economic status negotiation with Israel. The two-state solution is the least common denominator for a just and peaceful solution for the conflict, justice means; economic viability and socio-economi...


Effectiveness of U.S. Economic Sanctions with Respect to Sudan


Cultures of Corruption: Evidence from Diplomatic Parking Tickets

Corruption is believed to be a major factor impeding economic development, but the importance of legal enforcement versus cultural norms in controlling corruption is poorly understood.


A World to Gain: A New Agenda for Aid, Trade and Investment


The Power of Nations: The Political Economy of International Relations


Coercive Cooperation: Explaining Multilateral Economic Sanctions

The Scottish Diaspora and Diaspora Strategy: Insights and Lessons from Ireland


Island entrepreneurs: Insights from exceptionally successful knowledge-driven SMEs from 5 European island territories


Commercial diplomacy and international business


Estimating the Constraints to Developing Countries Trade


Mainstreaming Development in the WTO

Regional and Multilateral Trade Agreements: Complementary Means to Open Markets


Back Channel to Cuba: The Hidden History of Negotiations Between Washington and Havana

This book went to press after the much-publicised handshake between US President Barack Obama and Cuban President Raul Castro at the memorial service for Nelson Mandela in December 2013 – but before their historic, simultaneous announcements a year later, assisted by a prisoner exchange and the good offices of the Vatican, that they were resolved […]

Caribbean Development Report, Volume I


Outcome document of the Third International Conference on Financing for Development: Addis Ababa Action Agenda


Is a special treatment of small island developing States possible?


Reforming the World Trade Organisation: Developing Countries in the Doha Round


Power and Wealth: The Political Economy of International Power