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The 2008 Beijing Olympics were ardently sought, lavishly staged and hugely successful, despite intense scrutiny, speculation and setbacks. Amplified by modern media, most controversies revolved around China's political repression, epitomised by Tibet brutality. Resultant protests threatened boycott and terror, putting internal cohesion, national image and Olympic dream at stake.
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The study explores the relationship between perceptions about products produced in a country and the country's reputation and image. It considers country-of-origin effect (COO) from an inverse perspective; rather than looking at how national reputation affects perceptions of products, it measures how brand image affects country image. It used a method that blends survey and experimental design to test the effects of brand association on country image using 488 subjects. The results indicate support for an inverse COO: knowledge of the country of origin of a brand can enhance the image of the c...
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We need a public diplomacy which fits our time. The policy issues which confront us are increasingly global. Systematic engagement with publics both at home and abroad will be required if we are to identify and implement solutions. Policy-makers and diplomats must work with a wider range of constituencies beyond government, moving towards a more open, inclusive style of policy-making and implementation. Understanding of complexity, difference, networks and cultural heritage will be needed, alongside more imaginative use of technology. Engagement, conducted with energy, ambition and cre...
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A reprint of the historic report of the Advisory Group on Public Diplomacy for the Arab and Muslim World, this document was submitted to the US Congress in 2003 as a first step toward reforming America's dilapidated strategic communication infrastructure. The bipartisan Advisory Group, chaired by Ambassador Edward P. Djerejian, made a series of recommendations in this report that helped re-shape US public diplomacy.
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Diplomacy is used to manage the goals of foreign policy focusing on communication. New trends affect the institution of diplomacy in different ways. Diplomacy has received an additional tool in the form of the Internet. In various cases of interdependence and dependence interference in a country’s affairs is accepted. Multilateral cooperation has created parliamentary diplomacy and a new type of diplomat, the international civil servant. States and their diplomats are in demand to curb the excesses of globalization. The fight against terrorism also brought additional work for diplomac...
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Abstract: This thesis examines if any attempts are made by the Muslim world to address the current negative image of Islam using public diplomacy (PD) and if these efforts are effective and successful. It is the aim of this research to show that the correct use of PD can result in a positive improvement of the image of Islam.
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Diplo: Effective and inclusive diplomacy
Diplo is a non-profit foundation established by the governments of Malta and Switzerland. Diplo works to increase the role of small and developing states, and to improve global governance and international policy development.
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