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Nation branding and the role of public diplomacy in assisting small island states in developing strong nation brands

Date: 2018
As far back at the start of the millennium, practitioners such as Simon Anholt and academics like Keith Dinnie (2006), Robert Govers (2009) and Morgan Pritchard (2007) began to focus on nation branding. Nation brands are also receiving additional exposure and attention with a much wider audience due to the prevalence of Social media technologies and tools.  Like any other branded product or place, the Internet and social media platforms have given brands a much wider and interactive audience. Having the brand online, gives it attention and accessibility from a wider audience.

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