Multiculturalism for the masses: Social advertising and public diplomacy post-9/11
The terrorist attacks of 9/11 have brought an old problem into new focus: how to unite a population potentially divided along racial, ethnic and denominational fault lines. In the light of unprovoked and indiscriminate racist attacks on Muslim-looking minorities, multi-media advertising campaigns were mounted in several countries in order to quell racism and sell multiculturalism. This paper examines the use of advertising campaigns as a medium for public diplomacy, and focuses on the promotion of national unity out of cultural diversity.
06 Aug, 2004
Foreign cultural policy is in itself vital for establishing long lasting and deep relations between countries in international intercourse. But what we should equally bear in mind is that it is important to preserve the variety and the diversity of cultures in our effo... Read more...