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Author: Philip Seib

Public Diplomacy’s Branding Trap

2014

In "Public Diplomacy's Branding Trap," the author warns against oversimplifying and relying too heavily on branding in public diplomacy efforts. They argue that focusing too much on branding can diminish the complexity and nuances of a country's image, potentially leading to misunderstandings and oversights in communication strategies. The author emphasizes the importance of authenticity, context, and relationships in successful public diplomacy initiatives.
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