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The study explores the relationship between perceptions about products produced in a country and the country's reputation and image. It considers country-of-origin effect (COO) from an inverse perspective; rather than looking at how national reputation affects perceptions of products, it measures how brand image affects country image. It used a method that blends survey and experimental design to test the effects of brand association on country image using 488 subjects. The results indicate support for an inverse COO: knowledge of the country of origin of a brand can enhance the image of the c...
Public Diplomacy and Advocacy Handbook
The emergence of international public opinion and the origins of public diplomacy in Japan in the inter-war period
The emergence of international public opinion and the origins of public diplomacy in Japan in the inter-war period.
Beyond the new public diplomacy
Public Diplomacy
This paper describes and discusses public diplomacy from the practitioner’s perspective.
FCO Public Diplomacy: The Olympic and Paralympic Games 2012
Public diplomacy at the crossroads: Definitions and challenges in an ‘Open Source’ era
Public Diplomacy and Nation Branding: Conceptual Similarities and Differences
Cyber-diplomacy: Managing Foreign Policy in the Twenty-first Century
Public diplomacy and the rise of Chinese soft power
Twitter and Diplomacy: How Social Networking is Changing Foreign Policy
Reinventing NATO’s Public Diplomacy
Twiplomacy Study 2015
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Futures for dipomacy: Integrative Diplomacy in the 21st Century
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China and Public Diplomacy: A CPD Reader
China and Public Diplomacy: A CPD Reader provides an overview of China’s approach to public diplomacy, an examination of China’s cultural diplomacy, its nation branding during the 2010 Shanghai Expo and media depictions of China. The blogs, articles, reports and essays featured in the eBook were originally published by CPD between October 2009 and August 2012.
Iran’s Public Diplomacy in Latin America: When Anti-U.S. Rhetoric is Not Enough to Convince
Multiculturalism for the masses: Social advertising and public diplomacy post-9/11
The terrorist attacks of 9/11 have brought an old problem into new focus: how to unite a population potentially divided along racial, ethnic and denominational fault lines. In the light of unprovoked and indiscriminate racist attacks on Muslim-looking minorities, multi-media advertising campaigns were mounted in several countries in order to quell racism and sell multiculturalism. This paper examines the use of advertising campaigns as a medium for public diplomacy, and focuses on the promotion of national unity out of cultural diversity.
Going Public: Diplomacy for the Information Society
Evaluating Public Diplomacy Programmes
The new operational environment generated by the mass media revolution and the advent of the global information society lays the ground for a generalized re-emergence of public diplomacy (PD). After having been dismantled during the 1990s, this branch of foreign policy is undergoing a redevelopment phase within the chancelleries of many states around the globe. The growing salience of public opinion and the exponential development of the new information and communication technologies predispose this diplomacy of persuasion to play an increasing role at the forefront of twenty-first century int...
Public diplomacy in Croatia: Sharing NATO and EU values with domestic publics
China’s Soft Power in the Information Age: Think Again
In recent years, many have argued that China has been largely successful at using soft power to bolster its rise to great power status. This essay suggests that the Chinese government—and other authoritarian states—have fundamentally misread the nature of the relationship between soft power and the globally networked, information-rich environment, thus misunderstanding how soft power is accumulated. Because of this, their efforts at deploying soft power over the long term are not likely to be as effective as conventional wisdom would make them out to be.
A Resource Guide to Public Diplomacy Evaluation
Establishment of Public Diplomacy in Slovakia: An Effective New Approach
This paper examines the present Slovak PD with its positive and negative components and outlines the requirements for a modern and effective PD.
The inertia of Diplomacy
Diplomacy is used to manage the goals of foreign policy focusing on communication. New trends affect the institution of diplomacy in different ways. Diplomacy has received an additional tool in the form of the Internet. In various cases of interdependence and dependence interference in a country’s affairs is accepted. Multilateral cooperation has created parliamentary diplomacy and a new type of diplomat, the international civil servant. States and their diplomats are in demand to curb the excesses of globalization. The fight against terrorism also brought additional work for diplomac...
China’s soft power in Africa: From the ‘Beijing Consensus’ to health diplomacy
China’s relations with Africa have steadily deepened and strengthened since the founding of “new China” in 1949. Evolving from ideologically-driven interactions during the Cold War, today’s China-Africa relations combine pragmatic economic and political means to achieve China’s objective of establishing a world order that is peaceful and conducive to continued economic growth and stability at home. In the 1960s and 1970s, China supported liberation movements in several African countries, gave aid to socialist nations to build stadiums, hospitals, railroads and other infrastructure, a...
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Public diplomacy and soft power
Diplomacy of Image & Memory: Swiss Bankers and Nazi Gold
Public diplomacy and nation brand
In a time where interaction with citizens is the key to diplomatic success, Morocco still lags behind other small states and does not yet pursue efficient strategies of public diplomacy and nation brand.
Marketing a Country: Promotion as a Tool for Marketing a Country
It has been ten years since the first occasional paper by the Foreign Investment Advisory Service, Marketing a Country, was published. In that time Marketing a CountrY has become a standard text on the structure and functions of agzncies that promote foreign direct investment. I have seen copies of the paper in ministries and promotion agencies all over the -world. Usually pages are dog-eared, and the text is heavily underlined, indicating intense study of the contents. Marketing a Country created a languagTe for discussing the investment promotion function, and has provided a rationale fo...
U.S. National Strategy for Public Diplomacy and Strategic Communication
Public Diplomacy in the Middle East: A Comparative Analysis of the U.S. and Iran
Metaphor and War: The Metaphor System Used to Justify War in the Gulf
Public Diplomacy’s Branding Trap
Qatar and the World: Branding for a Micro-State
There are two factors that have shaped Qatar’s integration and place in the international system. The first revolves around the constraints and problems of small states while the second is Qatar’s response — a strategy of branding the state for survival. This article discusses Qatar’s situation as a micro-state and analyzes the nature and success of its response.
Public opinion in the Arab and Muslim world: Informing US public diplomacy
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India’s diaspora diplomacy
The rhetoric of public diplomacy and propaganda wars: A view from self-presentation theory
Efforts by governments to affect foreign public opinion through direct communication – and in competition with rival governments – have been a stable and consistent feature of international diplomacy since the turn of the twentieth century.
European Infopolitik: Developing EU Public Diplomacy Strategy
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Revolution @State: The Spread of Ediplomacy
International Diplomacy Volume IV: Public Diplomacy
Propaganda in International Politics
Framing an argument
Dr Biljana Scott’s article on framing an argument introduces the linguistic and rhetoric aspects of persuasion. The way in which we frame an issue largely determines how that issue will be understood and acted upon. By dissecting Obama’s Nobel Prize acceptance speech of December 2010, Dr Scott illustrates the main techniques for framing an argument.
Data-driven Public Diplomacy: Progress Towards Measuring the Impact of Public Diplomacy and International Broadcasting Activities
Public Diplomacy: Practitioners, Policy Makers, and Public Opinion
Social Power in International Politics
Bottom Line Diplomacy: Why Public Diplomacy Matters
Strategic Public Diplomacy: The Evolution of Influence
Public Diplomacy Between Home and Abroad: Norway and Canada
The role of the Beijing Olympics in China’s public diplomacy
Dialogue-based Public Diplomacy: A New Foreign Policy Paradigm?
Changing Minds, Winning Peace: A New Strategic Direction for US Public Diplomacy in the Arab and Muslim World
A reprint of the historic report of the Advisory Group on Public Diplomacy for the Arab and Muslim World, this document was submitted to the US Congress in 2003 as a first step toward reforming America's dilapidated strategic communication infrastructure. The bipartisan Advisory Group, chaired by Ambassador Edward P. Djerejian, made a series of recommendations in this report that helped re-shape US public diplomacy.
The Role of the Beijing Olympics in China’s Public Diplomacy and its Impact on Politics, Economics and Environment
The 2008 Beijing Olympics were ardently sought, lavishly staged and hugely successful, despite intense scrutiny, speculation and setbacks. Amplified by modern media, most controversies revolved around China's political repression, epitomised by Tibet brutality. Resultant protests threatened boycott and terror, putting internal cohesion, national image and Olympic dream at stake.
The Positive Branding of Islam: A Case Study of Islamic Countries, their Public Diplomacy Efforts and Effectiveness
Abstract: This thesis examines if any attempts are made by the Muslim world to address the current negative image of Islam using public diplomacy (PD) and if these efforts are effective and successful. It is the aim of this research to show that the correct use of PD can result in a positive improvement of the image of Islam.
The transformation of consular affairs: The United States experience
New Media Tools and Public Diplomacy
Branding India: An Incredible Story
Canada and the new public diplomacy
Routledge Handbook of Public Diplomacy
Asymmetry of cultural styles and the unintended consequences of crisis public diplomacy
This essay examines how intercultural communication differences among nations can inadvertently magnify tensions during a crisis when nations rely on their own cultural style of public diplomacy to communicate with foreign publics. Beginning with posing the question of how American efforts to intensify its public diplomacy efforts resulted in declining support, public diplomacy is examined as a communication phenomenon, as opposed to a purely political phenomenon.
Public diplomacy: Taxonomies and histories
Munitions of the Mind: A history of propaganda from the ancient world to the present era
Humanitarian public diplomacy: International calls to action in the digital era
This dissertation examines IOs (IOs) as emerging stars in the constellation of diplomatic actors, as extra-state and supra-state entities that do not replace, but rather complement, align with and encourage states. Specifically focusing on humanitarian - those attentive to the needs of people - international organisations, the paper explores their use of calls to action as a public diplomacy tool that both activates the public and reflects the needs and desires of individuals and their communities, translated to policy context. Calls to action should be strategic, well-researched, authoritive,...
US Public Diplomacy: A Cold War Success Story?
The post-'9/11' revival of interest in US public diplomacy encompasses a wide variety of opinions, all overwhelmingly critical.
The New Public Diplomacy: Soft Power in International Relations
Nation branding and the role of public diplomacy in assisting small island states in developing strong nation brands
The concept of applying branding principles and strategies to nation states has been around for decades. However, in recent years, the concept has occupied prime attention in academia and the business sector.
Britain TM: Renewing Our Identity
Trading Identities: Why Countries and Companies are Taking on Each Others’ Roles
Public diplomacy: Sunrise of an academic field
The positive branding of Islam
The Struggle for Soft Power in Asia: Public Diplomacy and Regional Competition
Measuring the Public Diplomacy of the Future
The United States and the Challenge of Public Diplomacy
Resetting India’s public diplomacy
U.S. Public Diplomacy: State Department Efforts to Engage Muslim Audiences Lack Certain Communication Elements and Face Significant Challenges
Connectivity and networks rule: Virtuality, public diplomacy and the foreign ministry
Engagement: Public Diplomacy in a Globalised World
We need a public diplomacy which fits our time. The policy issues which confront us are increasingly global. Systematic engagement with publics both at home and abroad will be required if we are to identify and implement solutions. Policy-makers and diplomats must work with a wider range of constituencies beyond government, moving towards a more open, inclusive style of policy-making and implementation. Understanding of complexity, difference, networks and cultural heritage will be needed, alongside more imaginative use of technology. Engagement, conducted with energy, ambition and cre...
The First Resort of Kings: American cultural diplomacy in the twentieth century
Moving from monologue to dialogue to collaboration: The three layers of public diplomacy
Soft Power in 2023 geopolitics
Joseph Nye was the first to coin the term "soft power". The review of his book on Soft Power is available. Below you will find information about soft power: its definition and main tools as well as the interplay between public diplomacy and soft power. You can also find an update about soft power in 2023.
