Yellow banner with pen and letters

Bottom Line Diplomacy: Why Public Diplomacy Matters

Twiter Facebook LinkedIn

Author: Tara Sonenshine

Year: 2013

Related resources

Cyber-diplomacy: Managing Foreign Policy in the Twenty-first Century

09 Aug, 2002

China and Public Diplomacy: A CPD Reader

01 Aug, 2012

Public diplomacy in Croatia: Sharing NATO and EU values with domestic publics

17 Aug, 2012

The Struggle for Soft Power in Asia: Public Diplomacy and Regional Competition

23 Aug, 2013

Engagement: Public Diplomacy in a Globalised World

08 Aug, 2008

Public Diplomacy in the Middle East: A Comparative Analysis of the U.S. and Iran

16 Aug, 2013

Changing Minds, Winning Peace: A New Strategic Direction for US Public Diplomacy in the Arab and Muslim World

07 Mar, 2007

Twiplomacy Study 2015

13 Aug, 2015

Social Power in International Politics

12 Aug, 2010

China’s Soft Power in the Information Age: Think Again

05 May, 2011

Humanitarian public diplomacy: International calls to action in the digital era

23 Aug, 2019

Public diplomacy and nation brand

23 Aug, 2012

Trading Identities: Why Countries and Companies are Taking on Each Others’ Roles

11 Aug, 1999

Public Diplomacy and Nation Branding: Conceptual Similarities and Differences

14 Aug, 2008

The inertia of Diplomacy

07 Aug, 2008

The emergence of international public opinion and the origins of public diplomacy in Japan in the inter-war period

15 Aug, 2008

Public Diplomacy and Advocacy Handbook

25 Aug, 2011

India’s diaspora diplomacy

07 Aug, 2009

Public Diplomacy Between Home and Abroad: Norway and Canada

19 Apr, 2006

Nation branding and the role of public diplomacy in assisting small island states in developing strong nation brands

09 Aug, 2018

FCO Public Diplomacy: The Olympic and Paralympic Games 2012

11 Aug, 2011

Iran’s Public Diplomacy in Latin America: When Anti-U.S. Rhetoric is Not Enough to Convince

10 Aug, 2012

A Resource Guide to Public Diplomacy Evaluation

04 Aug, 2011

Marketing a Country: Promotion as a Tool for Marketing a Country

10 Aug, 2000

Public diplomacy: Taxonomies and histories

08 Aug, 2008

Evaluating Public Diplomacy Programmes

10 Aug, 2007

Canada and the new public diplomacy

01 Dec, 2002

Beyond the new public diplomacy

04 Aug, 2011

The transformation of consular affairs: The United States experience

14 Aug, 2009

Public diplomacy and the rise of Chinese soft power

15 Aug, 2008

Australia’s Public Diplomacy: Building Our Image

04 Aug, 2007

Activities of the Department of Public Information: Strategic communications services

04 Aug, 2014

China’s soft power in Africa: From the ‘Beijing Consensus’ to health diplomacy

13 Oct, 2005

European Public Diplomacy: Soft Power at Work

09 Aug, 2013

U.S. Public Diplomacy: State Department Efforts to Engage Muslim Audiences Lack Certain Communication Elements and Face Significant Challenges

19 Apr, 2006

Dialogue-based Public Diplomacy: A New Foreign Policy Paradigm?

14 Aug, 2004

Public Diplomacy

07 Aug, 1998

The New Diplomacy

16 Aug, 2002

Reinventing NATO’s Public Diplomacy

05 Aug, 2005

The Positive Branding of Islam: A Case Study of Islamic Countries, their Public Diplomacy Efforts and Effectiveness

12 Aug, 2010

The Role of the Beijing Olympics in China’s Public Diplomacy and its Impact on Politics, Economics and Environment

05 Aug, 2010

Revolution @State: The Spread of Ediplomacy

23 Aug, 2012

Strategic Public Diplomacy: The Evolution of Influence

10 Aug, 1990

Public Diplomacy’s Branding Trap

07 Aug, 2014

Branding the Nation – The historical context

04 Aug, 2002

Going Public: Diplomacy for the Information Society

10 Aug, 2000

The rhetoric of public diplomacy and propaganda wars: A view from self-presentation theory

09 Aug, 2007

The First Resort of Kings: American cultural diplomacy in the twentieth century

10 Aug, 2007

Soft Power: The Means to Success in World Politics

05 Aug, 2005

Qatar and the World: Branding for a Micro-State

19 Apr, 2006

The United States and the Challenge of Public Diplomacy

30 Aug, 2013

Public diplomacy at the crossroads: Definitions and challenges in an ‘Open Source’ era

07 Aug, 2008

Britain TM: Renewing Our Identity

04 Aug, 1997

Munitions of the Mind: A history of propaganda from the ancient world to the present era

03 Aug, 2003

International Diplomacy Volume IV: Public Diplomacy

08 Aug, 2013

Futures for dipomacy: Integrative Diplomacy in the 21st Century

07 Aug, 2012

Public Diplomacy: Practitioners, Policy Makers, and Public Opinion

19 Apr, 2006

The positive branding of Islam

19 Apr, 2006

Propaganda in International Politics

18 Aug, 1939

Connectivity and networks rule: Virtuality, public diplomacy and the foreign ministry

15 Aug, 2008

What Can Public Diplomacy Achieve?

19 Apr, 2006

Measuring the Public Diplomacy of the Future

03 Aug, 2012

New Media Tools and Public Diplomacy

14 Aug, 2009

Resetting India’s public diplomacy

18 Aug, 2011

Twitter and Diplomacy: How Social Networking is Changing Foreign Policy

20 Aug, 2015

Branding India: An Incredible Story

04 Aug, 2009

Establishment of Public Diplomacy in Slovakia: An Effective New Approach

20 Aug, 2010

Public opinion in the Arab and Muslim world: Informing US public diplomacy

19 Apr, 2006

The role of the Beijing Olympics in China’s public diplomacy

19 Apr, 2006

European Infopolitik: Developing EU Public Diplomacy Strategy

13 Aug, 2005

Public Diplomacy: Key Challenges and Priorities

19 Apr, 2006

Multiculturalism for the masses: Social advertising and public diplomacy post-9/11

05 Aug, 2004

Diplomacy of Image & Memory: Swiss Bankers and Nazi Gold

11 Aug, 2000

Routledge Handbook of Public Diplomacy

14 Aug, 2008

Kosovo and the Metaphor War

15 Aug, 2002

Moving from monologue to dialogue to collaboration: The three layers of public diplomacy

07 Aug, 2008

The New Public Diplomacy: Soft Power in International Relations

05 Aug, 2005

Asymmetry of cultural styles and the unintended consequences of crisis public diplomacy

04 Aug, 2004

Metaphor and War: The Metaphor System Used to Justify War in the Gulf

09 Aug, 1991

Public diplomacy: Sunrise of an academic field

15 Aug, 2008

Public diplomacy and soft power

15 Aug, 2008

Brands and national image: An exploration of inverse country-of-origin effect

04 Aug, 2012

Data-driven Public Diplomacy: Progress Towards Measuring the Impact of Public Diplomacy and International Broadcasting Activities

03 Aug, 2014

U.S. National Strategy for Public Diplomacy and Strategic Communication

10 Aug, 2007

Framing an argument

09 Aug, 2013

US Public Diplomacy: A Cold War Success Story?

10 Aug, 2007