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Authors: Bruce Patton | Roger Fisher | William Ury

Getting to Yes: Negotiating Agreement Without Giving In

2011

Getting to Yes" by Roger Fisher and William Ury presents a method of negotiation that focuses on reaching mutual agreements without compromising. Key principles include separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and insisting on objective criteria. The book emphasizes the importance of communication, understanding the other party's perspective, and creating solutions that benefit both parties. By implementing these strategies, negotiators can achieve successful outcomes while maintaining positive relationships.
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