As access to technologies such as computer chat and videoconferencing increases, negotiators are choosing to use or to avoid these media without knowing the impact of their choices on negotiations. This research assesses objective and subjective negotiation outcomes, such as profit and outcome satisfaction, across four communication media with varying levels of media richness (face‐to‐face, videoconference, telephone, and computer‐mediated communication). A conceptual framework is offered to illustrate how media richness impacts objective and subjective outcomes. Results suggest that media richness affects required bargaining time, outcome satisfaction and the desire for future negotiation interaction. Thus, the communication media for negotiations should be chosen with care.
14 Aug, 2009
The role of the new media in the electioneering process of developing nations, a case study of Nigeria 2015
18 Aug, 2016
Social media and networks: What potential is there for policy engagement by citizens in West Africa?
18 Aug, 2011
Nation branding and the role of public diplomacy in assisting small island states in developing strong nation brands
09 Aug, 2018
24 Aug, 2012