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Authors: Michel Kostecki | Olivier Naray

Commercial diplomacy and international business

2007

The importance of commercial diplomacy in international business cannot be overstated. By utilizing diplomatic tactics and strategies, businesses can navigate foreign markets effectively and establish strong relationships with partners and stakeholders. This approach is essential in overcoming trade barriers and fostering a conducive environment for global business growth and success. Emphasizing the role of diplomatic efforts in business dealings can lead to mutually beneficial outcomes and contribute to sustainable economic development on a global scale.
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