Sports diplomacy

Sports diplomacy is the use of sport to realize policy goals. Sports and sportspeople are important tools in promoting agendas and helping encourage positive social-cultural changes. Star athletes are ambassadors of the modern age and are often utilized to advocate for peace and equality. The most notable campaign is ,, NO TO RACISM “. This campaign launched by UEFA, aims to tackle discrimination of any kind both on and of the stadiums.
Sport is used as an instrument of a country’s soft power, especially for those nations that excel in the matter. Sport can improve a country’s brand and its perception on a global level.

From our blog

A brief history of Yoga diplomacy

Asoke Mukerji

Yoga, said Narendra Modi at the United Nations General Assembly (UNGA) in September 2014, is not just exercise. \'By changing our lifestyle and creating consciousness, it can also help us deal with climate change.\'...

[WebDebate #14 summary] Sports diplomacy: new diplomacy and peacemaking tools, or propaganda by other means?


Diplo’s July WebDebate explored the extent to which sports can be used as a tool for diplomacy and peace. We asked: what forms does sports diplomacy take? Who are the actors? Is it more than just propaganda by other...

Guest Blog: Sports diplomacy in the spotlight – the London 2012 Olympics grandstand


With the 2012 Olympics opening ceremony just hours away, the eyes of the world are turning to London. While many will be wondering if Ussain Bolt will surpass his 100-meter world record, and if so, whether he will sti...

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FCO Public Diplomacy: The Olympic and Paralympic Games 2012

The FCO's Public Diplomacy discusses the impact of the 2012 Olympic and Paralympic Games on the UK's international image and relationships. The Games served as a platform for showcasing Britain's creativity and diversity to a global audience. Hosting the Games also pre... Read more...

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The role of the Beijing Olympics in China’s public diplomacy

The Beijing Olympics play a significant role in China's public diplomacy.... Read more...

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