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Vladimir Radunovic February 15, 2012

"Public Diplomacy or Twitter Publicity?" -- March 4, 2010 by Ginger -- I like your clear definitions of diplomacy, but in practice, it seems that much "public diplomacy" is comprised of "Twitter press releases"... short publicity bites by savvy politicians. Is that "diplomacy"? Of course, I am an advocate for participation (and therefore e-participation) so I would like to see public diplomacy or... public e-diplomacy... to be a two-way street, where someone on the other end of that Tweet is actually "listening" (or reading). DipNote recently tweeted: " Rather than me keep telling you things, you all should tell me what you'd like to ask SHRC and I'll try to get you answers." I think there should me more "e-diplomacy" that listens... Does that still fit your definition of "public diplomacy"?
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Vladimir Radunovic February 15, 2012

"Public diplomacy and interactivity" -- March 16, 2010 by Marília Maciel -- This is a very good point. In fact, there is a general perception that public diplomacy will not work properly in an interactive media such as the Internet without an interactive communication. It is not enough to transpose traditional strategies used in one-to-many channels of communications, such as television, to the Internet. Public diplomacy has to adjust and innovate. This is exactly what the US is trying to accomplish with their Public Diplomacy 2.0 strategy. According to their plan, interactivity is the greatest weapon against terrorism, since terrorist ideologies would not stand to be scrutinized in a pluralistic debate. Web 2.0 is seen an important way to keep young people away from terrorist groups in the Middle East. Would this actually happen? Will countries be open not only to debate, but to actually communicate in a culturally diverse environment? That still remains to be seen.
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Vladimir Radunovic February 15, 2012

"Interactive PD and Offline Participation" -- March 28, 2010 by Efe -- Public diplomacy 2.0 demonstrates how communication technologies might be used, misued, and overused in international communication, I would say. There are several great examples where new online communication platforms are used in order to engage with the public (as part of overall public diplomacy works). Coming back to Ginger's point, we have witnessed several cases where e-diplomacy didn't involve listening. Yet, I am quite optimistic about the impacts of new communication technologies on public diplomacy. We are able to communicate in a faster way - and we don't need expensive equipment or expert knowledge of complex machines. All we need is a computer connected to the internet. My only fear, let me say, is the overuse of online communication tools in public diplomacy. Although internet provides us unprecedented communication opportunities, it cannot replace all other existing platforms, including mass media and face-to-face/personal communication. I see e-public diplomacy as a great way to start new public diplomacy projects and communicating as well as to strengthen the ties between societies.
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Vladimir Radunovic February 15, 2012

"digital inclusion" -- May 28, 2010 by Anonymous -- I agree with Efe that we need to be careful not to overuse online communication tools or apply them to inappropriate contexts or audiences. We have found that digital works best when not used in isolation. Ideally, the invitations to audiences to engage- and the subsequent conversations- need to be co-ordinated with press or broadcasting activity, and possibly face to face meetings. Here's an example of the latter on my blog. And here is a case study of how we have worked in conjunction with niche online communities to maximise participation from highly targeted audiences on the theme of the UK's involvement in Afghanistan.

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