Horizon Worlds losing users, reports show

Horizon Worlds, Meta’s flagship metaverse platform, is failing to meet internal performance expectations, as was reported by The Wall Street Journal which reviewed internal company documents. The Journal said the records showed that the user base had progressively been falling since the spring, with many Horizon users leaving after the first month on the platform.

Meta had set a monthly target of 500,000 active users, but recently reduced it to 280,000. Currently, there are fewer than 200,000.

Horizon’s services include several interactive virtual spaces or worlds allowing users to socialise, play, and have fun. Internal statistics have shown that only 9% of developed worlds have more than 50 visitors, while many never get visited.