The participants were welcomed by representatives of the core partners of the e-diplomacy initiative: Mark Miceli, Maltese Ambassador to the USA, Norbert Baerlocher, Head of Communications & Cultural Affairs at the Swiss Embassy in Washington DC and Jeff Brueggeman, AT&T Vice-president of Public Policy.
After the welcome addresses, Dr. Jovan Kurbalija delivered a presentation on e-diplomacy with the remote participation of Stefano Baldi from Brussels. The next session of the launch event focused on tele-conferencing. Participants attended a tele-conferencing meeting in the state-of-the-art TelePresence facility at the AT&T Innovation Center. It a was practical illustration of a high level solution, in particular when travel is not possible as it was the case with the recent Volcanic Ash Crisis.