‘The higher the budget often the lower the impact of e-diplomacy projects,’ was the first counter-intuitive insight by Ambassador Alexandre Fasel, Swiss Permanent Representative to the UN in Geneva (delivered at the Geneva e-diplomacy day).
Combining his rich experience from corporate and government sectors, he outlined a few e-diplomacy law/principles. Most e-diplomacy principles are counter-intuitive to the way we traditionally approach organisational challenges. For example, he advises restraint for the institutional drive to develop strategy. As soon as we see a new tool emerging, we tend to put it in a strategic framework. This usually does not work in e-diplomacy.
A similar message was echoed in the other two presentations delivered by Mr Richard Boly, director of e-diplomacy at the US State Department and Mr Anders Norskers, director of the ITU’s Information division.
You can follow Ambassador Fasel’s presentation and let us know your thoughts, in particular any counter-intuitive ones you may have…..