iHeartMedia plans to stage metaverse concerts

iHeartMedia, the American-based mass media company, has launched iHeartLand, an entertainment hub where gaming and music merge in the Fortnite virtual environment. iHeartLand, created using Fortnite’s Creative toolkit, mixes engaging gameplay with a regular schedule of amusing events, programmes, and unique fan experiences. Twenty virtual events, including live concerts and well-known iHeart podcasters, are scheduled to take place in the coming year.