The marketing industry has become a data-driven realm. It uses data to predict consumer preferences, to anticipate their needs, convince them about the utility of a new product, shape their shopping habits, and to target advertisements. Some ad technologies such as collaborative filtering, smart-search systems, public segmentation, and other forms of consumer targeting, used by companies such as Facebook and Google, strongly depend on third-party information.
Samar Verma 23 Jun 2021 Alumni
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