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Asia-Europe Public Diplomacy

The 11th edition of the online course on Asia-Europe public diplomacy, offered as part of the ASEF Public Diplomacy Training (ASEFPDT11), will be delivered from 5 October to 10 November 2023. Please note that only applicants from the Asia-Europe Meeting (ASEM) countries are eligible to attend this training. If you are not sure whether your country belongs to this group, please check this list.

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Asia-Europe training

The ASEF Public Diplomacy Training programme was set up in 2013 by DiploFoundation, the Asia-Europe Foundation, and the National Centre for Research on Europe – University of Canterbury, to help promote and facilitate skills training for diplomats and civil society actors. The aim of the training is to improve public diplomacy efforts between the countries of the Asia-Europe Meeting (ASEM) process.

The programme utilises the findings of the existing ASEF dual perceptions studies, EU through the Eyes of Asia and Asia in the Eyes of Europe, in developing tool-kits and training modules focused on improving capacity among diplomats and civil society actors. The materials consist of vast amount of information that looks at how the EU is seen across Asia and vice versa.

Excerpt from the course material

Public diplomacy activities aim to help diplomats and other actors better understand the attitudes of foreign and domestic publics towards foreign policy, and to influence and shape their views on these issues. Effective public diplomacy can establish dialogue to improve the understanding between and among actors, and to inform and shape more positive mutual perceptions.

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The studies offer feedback from 18 different countries in Asia and Europe during a pivotal period for both regions. This feedback includes the results of public opinion surveys of over 16 000 respondents, the analysis of over 9,000 news items, and the insights from face-to-face interviews with over 450 influential figures in Asia and Europe. The course materials/tool-kits incorporate this rich set of data to provide unique insights for diplomats and professionals and help them develop a deeper understanding of current perceptions, and provide useful information for their work in promoting Asia-Europe relations.

The project brings together a panel of experts on public diplomacy and perceptions who developed training modules, sector specific course materials and tool-kits. To date, more than 300 participants split between 10 online courses and 8 face-to-face trainings attended the programme. The face-to-face trainings were held in Geneva (Switzerland), Kuala Lumpur (Malaysia), Bangkok (Thailand), The Hague (Netherlands), Jakarta (Indonesia), Vienna (Austria), Siem Reap (Cambodia) and Budapest (Hungary).

Samnang Un, ASEM desk official, Europe Department, Ministry of Foreign Affairs and International Cooperation CambodiaThis course gave me tremendous insight on public diplomacy and how to conduct a PD campaign in a receiving country. It is the most comprehensive and extensive online course I have ever joined; it let me explore opportunities to engage with high professional diplomats, professors, researchers, and other vigilant colleagues from both Asia and Europe. It is a very pro-active way of building an intercontinental diplomatic network.
Samnang Un, ASEM desk official, Europe Department, Ministry of Foreign Affairs and International Cooperation Cambodia

The project is supported by the Federal Department of Foreign Affairs of Switzerland and the Asia-Europe Foundation.

For more information, please contact Mr Andrej Skrinjaric at

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