lighting, Diplomacy

Meeting of UN Communication Directors

17 April 2024

Event description

Summary Report from the session with Dr Jovan Kurbalija

 Crowd, Person, Furniture, Table, Accessories, Glasses, Adult, Male, Man, Boy, Child, Desk, Computer, Electronics, Laptop, Pc, Formal Wear, Tie, Cup, Audience, Computer Hardware, Hardware, Monitor, Screen, People, Speech, Clothing, Suit

Welcome to the ‘Wondering Birds’ club!

Membership in this club is not required! However, it is ‘required’ to use critical thinking when navigating AI-driven changes, which are frequently counter intuitive.

 Animal, Bird, Partridge, Beak

In this spirit, you can consult AI assistant for the Summit of the Future:

 Page, Text, File, Webpage


1. EspriTech de Geneve: Where technology meets humanity

EspriTech de Geneva is about Geneva’s role in shaping an interplay between technology and humanity. One starting point for exploring this historical and current role of Geneva could be the International Telecommunication Union (ITU), the venue of our meeting. Among many interesting moments in ITU’s history one was the first online meeting held between UN HQ in New York and ITU back in October 1963.

 Indoors, Adult, Male, Man, Person, Accessories, Formal Wear, Tie, People, Computer Hardware, Electronics, Hardware, Monitor, Screen, Crowd

If you walk in Geneva, you can find many places where critical historical figures of EspriTech Geneva were born or live.

 Person, Chart, Plot, Face, Head, Map, Text, Diagram

Here is a summary of the main contributions of EspriTech de Geneve

 Page, Text, Person, Face, Head, QR Code, Jean-Jacques Rousseau, Mary Wollstonecraft Shelley, Voltaire, Ferdinand de Saussure, Jorge Luis Borges, Valentin Haüy, Jehan Cauvin

We come to today’s relevance of EspriTech de Geneva. More than half of global digital governance is centered in Geneva.

 Chart, Plot, Map, Atlas, Diagram


2. Demistifying AI: AI is simple, but not simpler

AI is often presented (and perceived) as a highly complicated technology which ordinary people cannot understand. AI is communicated via complex terminology and surrounded by techno-mysticism that could be uncovered only by AI ‘priesthood’ (e.g. experts).

Such a situation is fertile for miscommunication among well-intentioned people, let alone misuse confusion for economic and political advantages. 

Against this backdrop, I started writing a book that describes AI through flags, starting from the core of AI, patterns and predictions, and moving to neural networks and other technical issues that trigger more confusion than clarity in current AI debates.

 Advertisement

Patterns

Patterns show up in both AI and flags. Flags can be grouped into families based on their colours, patterns, and symbols. Nordic crosses are on flags from Scandinavia. Most Arab flags are black, green, white, and red.

AI can identify patterns in large amounts of data, just as we can in a variety of flag designs. Pattern recognition is the functional and conceptual foundation of AI. When you scale it up to the massive amounts of data and computing power of modern computers, you get AI platforms like ChatGPT and OpenAI.

NWKkFocqLj0UVACw8oq5V8DrHVPccYjXbyV1FEOrCb7lJxuoGAKIb4f324K2sqtH04 56ohHI6ptWokoPv4CCRf4XYS1RAFa2X1gArP8VdLp7C2SUEgAn0PvVSaW8mKNdItfDWhAcQV4JqHqGRewZ Hk7A=s2048
rLkzinicYOYF8RXhLIayTICYTVzqI0bkXrE1nGUt3Sf9mrZKyTTVmuxgFi

Probability

After we identified patterns among flags, we asked the question: What would be the design of a potentially newly independent state? Here we come to probability, the second pillar of AI. Probability is not a certainty.

This distinction between certanity and probability can be illustrated on the selection of the new flag of Greenland back in 1984. Flags of Nordic region where Greenland is located have the nordic cross in common: Iceland, Faroe Islands, Denmark, Norway, Sweden, and Finland. Based on this rather specific pattern, one would expect Greenland to have a Nordic cross in its flag as well.

In the 1984 selection, one of the proposals was to design the Greenland flag around the Nordic cross. However, this expected certainty was not realised, as 14 members of the selection committee voted in favour of the flag with circle which became new flag of Greenland. The proposal with the Nordic cross received eleven votes.

The moral of this story is that probability does not equal certainty. Even though the pattern of previous flags made no exception for the use of the Nordic cross, the new flag deviated from this pattern due to a political decision.

graphical user interface, application

Here you can go to Diplo’s app for looking for patterns in the flags…

 Text, Animal, Bird

Patterns and predictions underlie the way ChatGPT generates text responses to our questions, as illustrated below…

 Page, Text, Advertisement

As we saw previously in an example of flags, AI concepts are simple in their core. AI is an umbrella term with different facets and meanings, as illustrated below with the ‘elephant and blind person metaphor’. Apart from the diversity of AI, this field is heavily loaded with technical terminologies, which add to the overall mystification of AI. In grasping AI, it is essential to insist on simple answers to common sense questions.

eXXtWTFE a8WT8KrFGART5hlYss8j nFUaLmTd2IoeeTsJF83R18LUisCll a5zCu8llG3QVWgwkrhQCHmANaRJZCPeJJI1Fe2OQrXS7FV5bGf7CDfLkJ zuUluOXDq6 bo810iP5juanoUff40pfqWojA=s2048

 


3. AI will change us as we discuss AI’s future, including the risks to humanity’s extinction

This slogan paraphrases John Lennon’s song “Beautiful Boy” lyrics:

‘Life is what happens while you are busy making other plans.’

It accurately describes the framing of AI debates in 2023. We were busy debating AI’s extinction risks for humanity, as depicted on Time’s cover page in June last year, while less spectacular but more profound changes started impacting education, jobs, and the economy.

EWrGk dGNU8zG31GXjSxAAYbM6HBCPteeXC xDN8pPemiSXdg5ko4sxBAJSb96Dryehw7SRi6S6q5sGLTD NFF13XW4yQ6

The dominance of long-term AI risks in 2023 has to be re-balanced with more policy focus on short-term and mid-term risks by AI, as outlined below.

Three types of AI risks

AI Risks Venne Diagram

Short-term risks include loss of jobs, protection of data and intellectual property, loss of human agency, mass generation of fake texts, videos, and sounds, misuse of AI in education processes, and new cybersecurity threats. We are familiar with most of these risks, and while existing regulatory tools can often be used to address them, more concerted efforts are needed in this regard.

For example, AI transforms education profoundly. The first glimpse of changes came with the impact of ChatGPT on writing essays. The first knee-jerk reaction was to ban the use of AI at some universities. However, it is changing. Educators are increasingly acknowledging AI as new reality which opens new possibilities. You can read here how we use AI in Diplo’s pedagogy. Diplomacy, as a text-intensive activity, will undergo structural and profound changes as a result of LLMs’ language capabilities. More information can be found in the AI and Reporting section, as well as throughout this text.

Mid-term risks are those we can see coming but aren’t quite sure how bad or profound they could be. Imagine a future where a few big companies control all the AI knowledge, just as they currently control people’s data, which they have amassed over the years. They have the data and the powerful computers. That could lead to them calling the shots in business, our lives, and politics. It’s like something out of a George Orwell book, and if we don’t figure out how to handle it, we could end up there in 5 to 10 years. Some policy and regulatory tools can help deal with AI monopolies, such as antitrust and competition regulation, as well as protection of data and intellectual property. Provided that we acknowledge these risks and decide we want and need to address them.  

Long-term risks are the scary sci-fi stuff – the unknown unknowns. These are the existential threats, the extinction risks that could see AI evolve from servant to master, jeopardising even humanity’s very survival. These threats haunt the collective psyche and dominate the global narrative with an intensity paralleling that of nuclear armageddon, pandemics, or climate cataclysms. Dealing with long-term risks is a major governance challenge due to the uncertainty of AI developments and their interplay with short-term and mid-term AI risks.


4. The beginning of the end of traditional publishing, PDF and Web 

We are on the eve of the next major shift in communication with the gradually diminishing importance of traditional publishing, PDF, and web. Although this evolution will take some time, it should be on the radar of strategic communication planners and younger colleagues who will work in the completely altered communication landscape.


The main conceptual ‘battles’ will be between, on the one hand, the disperse nature of digital communication with avelage of textual, sound, and visual snipets on social media and web, and, on the other hand, our inherent need to grasp reality through cognitive consonance and understanding.

For example, storytelling plays important role in ‘closure’ and comprehension. Geometrically speaking, it is a closure of the ‘horizontal’ nature of hypertextual information with so many links and the ‘vertical’ nature of storytelling sequence. You can explore this tension in Borges’s writings including his book The Library of Babel.

PDF as closure and mimic of printed publications

The success PDF has been in resembling trational printed texts. PDF served as a bridge between the pre-digital and digital worlds. However, it runs its bridge function sequentially, going page by page. PDF cannot help the next interplay between the ‘horisontal’ flexible and ‘vertical’ story-telling presentation of information. 

PDF is the main medium of communication in the UN. It will continue serving well whenever there is a need for official communication (treaties and diplomatic letters).

However, in most cases, PDF’s sequential format does not suit the textual nature of UN documents, which rarely follow a strict narrative structure. You can get in the middle of a UN report or resolution and understand the information without following the previous narrative.

Concretely, you can compare access to information and knowledge in the policy brief via official PDF to how we presented them, with the option of making ‘deep links’ at any point in the narrative. One caveat: The UN website has a good multimedia intro into policy briefs, which helps access the content.

Traditional printed publications

Two years ago, I was asked to contribute text to a new publication on digital diplomacy. The production time was two years. It did not make sense. It prompted me to develop an alternative approach to publishing, reflecting both the rapidly changing nature of our knowledge space and the need for occasional ‘closure’, which provides traditional publications. I summarised this dilemma and practical solution in this analysis. 

Web: from passive ‘postcard’ to knowledge space

The web regained relevance following COVID. However, there will be significant changes ahead of us. Most websites are designed as a ‘one-to-many’ paradigm of telling an organisational story and serving as promotional brochures.

Websites must move beyond the ‘brochure’ paradigm into knowledge spaces where visitors can interact with information and knowledge generated by organisations.

This shift will be facilitated by the arrival of AI, allowing us to access relevant knowledge in massive amounts of data based on our specific needs. Journalists, students, diplomats, and researchers interact uniquely with our websites.

Last year, we analysed international organisations’ websites. It was a fascinating study here. which showed organisational way of thinking. How we organise and manage the website tells a lot about our organisation, from what we consider relevant to internal agility. 

Next week, Diplo will introduce this new type of web, which shifts the logic of web development from ‘postcard’ to knowledge ecology.

AI assistants

AI assistants are tangible examples of the AI-driven shift which will provide direct access to data, information, and knowledge. AI facilitates access ‘deep knowledge’ contained in documents, videos, and books.This shift will affect how we develop websites and share information and knowledge. Here are a few examples of assistants supported by DiploAI:


5. Story-telling is dead. Long live story-telling.

 Fire, Flame, Bonfire, Adult, Female, Person, Woman, Outdoors

In disperse knowledge, storytelling is critical for achieving ‘closure’. Need for storytelling is deeply ingrained in human cognition, dating back to our distant ancestors. TikTok and other social media platforms are introducing young people to storytelling. Stories are shorter, but they still convey our emotions, expectations, and perspectives.

In public spaces, storytelling can act as a pressure valve, a problem-solving tool, and a strategic maneuvering tool. It combines emotional and imaginative engagement with the strength of an argument to make the lesson more impactful and memorable.

The main challenge ahead of us is to blend narration and disperse nature of digital communication.

Read more about storytelling.


6. Beyond hype: UN as safe harbor in turbulent digital times 

Solid anchors are essential in an era of technological hype, geopolitical confusion, and global societal tensions. The UN is uniquely positioned to perform this vital and critical function for the future of technology and humanity.

However, it is not often a shared view. While at the UN High-Level Panel, I was concerned about how tech companies treated UN diplomats and high officials. We were viewed as ignorant people who needed to be enlightened by cutting-edge technology. They were dismissive when we asked specific technical questions, as I did several times.

My point was and continues to be that the UN and governments have a noble role in representing humanity’s priorities and core values. 

Unfortunately, we are not always up to this noble task. Also, unfortunately, people worldwide have low esteem for diplomacy and politics in general. This gap between a noble role and low esteem must be changed rapidly for the sake of the future of humanity. This change could happen in a technological realm, which is both a hope and a fear of humanity. 

It is far more than simply mimicking the latest tech trend or hype, as the UN sometimes does. The UN should understand the tech trends rather than being a tech-driven organisation. The primary role of the UN should be to manage the critical interplay between rapid technological advancements and fundamental human values. It is more about ‘humanities’ than technologies. 


7. Connecting: Left hand learning what right hand is doing

Breaking or overcoming policy silos is one of the most often mentioned and least achieved UN challenges. Rhetoric has not followed action. In 2023, we crowded 43 UN organisation and agency websites. We discovered that 6% of the more than 120 million links on the UN websites connect to resources in another UN agency. UN system does not refer to each other’s knowledge, from official documents to reports. 

Epistemologically, 20% cross-referencing is required to classify a single system (organisation, business, university) as an integrated knowledge ecology.

We also investigated the Geneva scene, including UN organisations, NGOs, academia, and businesses. The percentage of crosslinking was 0.49%. Paradoxically, organisational or even physical proximity does not affect cognitive proximity.

Interlinkages of web resources could serve as a good criterion for the UN to evaluate both overcoming policy silos and nurturing knowledge ecology. 

 Network, Nature, Night, Outdoors, Astronomy, Moon, Chandelier, Lamp

Mapping of AI initiatives

UN should map AI initiatives in innovative way. Instead of indicating what organisation X does, it should evaluate how AI system of country X functions in terms of outcomes, data, and weights.

Rediscover knowledge management

Today’s focus is primarily on data. However, this focus is insufficient for quantifying the impact of AI. Knowledge must be restored to organisational rhetoric and dynamics. Fortunately, the United Nations worked extensively on knowledge management a decade ago. These studies and policies must be ‘undusted’ and repurposed for the AI era. Knowledge is at the heart of the AI era, far more so than simple data.

The UN Joint Inspection Unit’s an excellent study of knowledge management at the UN could serve as a good starting point for activating UN knowledge for the AI era. This study was prepared by Ambassador Petru Dumitriu, Diplo’s lecturer. Please let me know if you’d like to be connected with him.

Digital footprint

The digital footprint shows the visibility of Geneva-based organisations from 50 cities around the world for 500 issues searched on Google. Here’s a video explaining how we perform digital footprint analysis.

In addition to Geneva’s digital footprint, you can see digital footprint of the major media houses in covering the Gaza war.

 Chart, Scatter Plot
 Page, Text

8. AI-supported reporting: Major shift in modus operandi of UN and diplomatic services

AI-supported reporting will have the most profound impact on UN and diplomatic practices. According to our estimates, diplomats and international officials spend more than half their time reporting. It has significantly increased in the last ten years due to the emergence of a ‘compliance culture’. Diplomacy has become more bureaucratic, focusing on reporting rather than its primary function of resolving conflicts peacefully through negotiations, engagement, and persuasion.

In this context, AI-supported reporting will positively impact diplomacy and the UN. However, this transition will be complex as it will require reskilling of staff, refocusing of resources, and overall organisation reform from ‘bureaucratic diplomacy’, focused on heavy reporting in current ‘compliance paradigm’, towards core diplomacy aimed at the core functions of multilateral diplomacy to ensure security, facilitate development, and support human rights. This AI-triggered transformation will be the most critical for the future of UN 2.0.

Additional advantages of AI-supported reporting will be:

  1. Efficiency: AI can automate repetitive tasks like recording, transcribing, summarising, and analysing large amounts of data quickly and accurately, saving time and resources.
  2. Accuracy: AI tools can help ensure accuracy in reporting by reducing human errors in tasks like data analysis and summarisation.
  3. Data Analysis: AI can process and analyze vast amounts of data to identify trends, patterns, and insights that may not be immediately apparent to humans.
  4. Support for Decision-Making: AI-generated reports can provide diplomats with valuable insights and information to support their decision-making processes.
  5. Time-Saving: By automating certain reporting tasks, AI can free up diplomats’ time to focus on more strategic and analytical aspects of their work.
  6. Accessibility: AI tools can be particularly beneficial for smaller missions and developing countries that may lack the human and institutional capacity to follow and analyse complex diplomatic processes.
  7. Consistency: AI can provide consistent and standardised reporting formats, ensuring uniformity across different reports.

As a practical illustration of AI-supported reporting one can consult Diplo’s reporting hub with a few examples of reporting:

Here, you can find a knowledge graph representing relations among topics and speakers during one day of UNCTAD eWeek.

 Network, Architecture, Building

9. AI Impartiality: Major threat (and opportunity) for the UN

The forthcoming AI transformation of the UN will profoundly impact the organisation’s ‘operating system’, based on two fundamental principles: impartiality and inclusivity. If the UN Secretariat’s ‘thinking’ is shaped by a specific corporate or national AI platform, it can undermine the UN’s impartiality and pose an existential threat to the organisation.

The upcoming AI transition differs from the UN’s previous major foray into digital innovation, which included data migration to the cloud in the 2010s and online meetings during the COVID pandemic in the early 2020s. In all previous cases, digital technology was used passively for UN negotiations, analysis, and reporting. However, AI can actively sharpen the thinking of UN machinery and, ultimately, Member State decisions.

The good news is that the UN can turn this significant risk into an advantage by developing UN AI based on the following 15 principles: openness, public good, inclusivity, modularity, professionalism, explainability and traceability, diversity, data and intellectual property protection, security, sustainability, environmental friendliness, capacity development, future orientation, accessibility, and multilateralism.

UN AI can be developed through open-source contributions of AI models from companies and countries. Similar to the UN 1.0 building, which received gifts and donations from member states, UN 2.0 should be developed through the contribution of AI models.

I began drafting an op-ed for UN AI. Please let me know if you have any comments or suggestions for where they could be published in order to spark positive discussions about the risks that the use of AI and the UN will bring.


10. UN 2.0 and Summit of the Future: How to get it right

Policy Brief 11 provides comprehensive, insightful, and creative context or discussion for UN 2.0. As there is little to add, my comments focus on how this change can be implemented, particularly ahead of the Summit of the Future.

Revisiting the main building blocks of UN 2.0

The UN 2.0 Policy Brief must give a “quintet of change” cultural context. I would add developing “border spanners'” sensitivity and skills—which should help them see AI and other policy issues from various perspectives—to the skillset section. The UN and governments should begin advocating for the ‘boundary spanners’ skills by hiring new employees and training current ones.

Data

As previously stated, data overshadowed the concept of knowledge. It distorts reality as knowledge is more appropriate than data for describing what AI does. Data is a more passive, technical concept. Knowledge entails human interaction and values. It would be great if the UN system could begin revitalising knowledge as a better descriptor of artefacts created by AI and humans.

 Triangle

In search of data-driven solutions, we should not be obsessed with only more data. The focus should be shifted from quantity to quality of data.

 Chart, Plot, Diagram, UML Diagram

Innovation

Innovation should not be a project, application or center/hub. It should be part of the organisational DNA. 

I can report a few reflections from Diplo’s approach to changing organisation around the concept of ‘cognitive proximity’ among humans and between us and machines. Diplo has always been very agile with many internal dynamics and matrix organisational structures. However, the shift towards a ‘cognitive proximity’ approach has been challenging over the last four years since we intensified this shift. Diplo has had an almost perfect setting for experimenting with the new type of organisation, including agile organisation in Diplo’s DNA, creative and innovative staff, leadership, technological expertise, and limited ‘external constraints which IOs and governments have (e.g. Diplo’s Board has been consistently supportive for innovation).

Yet, this change of integrating AI into Diplo’s modus operandi has not been simple and easy because it challenges how we have been taught to deal with knowledge and how it has been done for centuries in typical knowledge settings of academia, businesses, and governments. 

Knowledge and information have been subject to monopolies of a wide range from essential individuals within the structure or companies and organisations about external societal actors.

Our experience from this painful transition requires a lot of patience, understanding individual specificities regarding learning and knowledge, and fast adaptation in organisation. This transition mainly involves a lot of ‘carrots’ (incentives), but sometimes, ‘sticks’ are needed as institutional monopolies and inertia can primarily foster passive sabotage of new approaches.

In sum, a few insights learned are:

  • identify the right people, preferably ‘boundary spanners’ (innovation is about seeing beyond your thinking or organisations’ perimeters);
  • ensure that ‘right’ people are not just people who learned the right ‘lingo’ of innovation; check them frequently around concrete deliverables;
  • protect right people from various organisational pressures centered around ‘status quo’ logic;
  • promoting them as an example that innovative behaviour is a way to have a good career;
  • start with small units and extend to the wider system.  

You can read here more about Diplo’s Cognitive Proximity approach.

Digital solutions

Digital solutions should advance core UN principles and approaches in practical and tangible ways. For example, whenever the UN asks the global community to provide an opinion – e.g. ‘Have your say’ actions, the UN should respond by indicating what happened with specific submissions and proposals. AI can help identify the ‘destiny’ of proposals by comparing each submission and the final report or document of policy processes. It is just one example of how digital solutions can increase legitimacy and ‘buy-in’ from citizens, communities, and countries worldwide.

Foresight and behavioural science 

The core of this aspect of UN 2.0 is the future relevance of ‘choice’. As the illustration shows, we make choices by using logos (brain), ethos (heart), and pathos (stomach), as Aristotle argued.

Image of choices made by people and machines.

Today, this ancient decision-making trinity is challenged by machines as computers can make more optimal and informed choices than we can do. Algorithms know us better than we know ourselves. They can do that based on the information they collect about us (what we click on, our likes, interests, data gathered from a Fitbit watch…). 

Human choices (freedom) and optimisation (modernity) are two pillars of enlightenment, and the above-visualised dichotomy between the two could be regarded as the so-called autoimmune disease of enlightenment. 

If machines can make optimal choices, they can decide instead of us about our selection of partners, purchase of things, and political preferences. It is a fundamental dilemma ahead of us. We may consider having the ‘right to be imperfect’, which could leave space for our genuine choices even if they are not as optimal as those made by machines. 

Making Summit of the Future a new type of meeting

The Summit of the Future could be a pivotal moment for UN 2.0. It should ‘walk the talk’ in presenting concrete tools and actions about the future of the UN and the world.


In preparation for the Summit, we will run online training on ‘Futures literacy’ focusing on how future narratives are developed and used by academia, businesses, media, and governments.


Here are a few suggestions on how the Summit could ‘walk the talk’ by using innovative and future-oriented tools and approaches: