The study explores the relationship between perceptions about products produced in a country and the country's reputation and image. It considers country-of-origin effect (COO) from an inverse perspective; rather than...
04 Aug, 2012
Diplo: Effective and inclusive diplomacy
Diplo is a non-profit foundation established by the governments of Malta and Switzerland. Diplo works to increase the role of small and developing states, and to improve global governance and international policy development.