‘America rightly honors its great generals who protect the nation and win our wars. We should also recognize our great diplomats who outwit our enemies, open new roads to the future, and win the peace.’ Writes Nicola Burns in his text Mas...
 17 Apr 2012

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This thesis examines if any attempts are made by the Muslim world to address the current negative image of Islam using public diplomacy (PD) and if these efforts are effective and successful. It is the aim of this research to show that the correct use of PD can result in a positive improvement of the image of Islam.

The first chapter provides an overview of issues and factors influencing the current relationship between the Muslim and the Western world. The second , third and fourth chapter provide a profile of the countries studied, the Hashemite Kingdom of Jordan, Malaysia, the Kingdom of Saudi Arabia and the Republic of Senegal, focusing on PD efforts to change the current image of Islam. Efforts are compared, analyzed on impact on the existing image in the West.

It concludes that all four countries are involved in efforts to change the image of Islam through PD, however a non-supportive domestic situation, lack of understanding of the culture in the West as well as a lack of unified coordination challenge the success of these efforts. The thesis concludes with the firm belief that public diplomacy can make a difference in the image of Islam.

Source: 
Dissertation library
 Angelic Alihusain-del Castilho, 2010
 
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This paper examines the present Slovak PD with its positive and negative components and outlines the requirements for a modern and effective PD. It describes the challenge of establishing and occupying a legitimate and relevant place of PD in the Slovak foreign policy and activities. It points to a serious need of a having a unifying element in too general, fragmented and uncoordinated activities of most Slovak governmental and municipal institutions thus far. It claims that civil society and the private sector must be brought on board in order to include the entire spectrum of the Slovak society. If sustainability and credibility is to be achieved, fundamental values generated by the Slovak people must become a basis for any future strategic considerations in this area. Creating a distinguishable image of Slovakia in the fierce competition of other countries requires a consistent, diligent and patient effort by all relevant stakeholders. The paper pays special attention to the sometimes strained political relations between Slovakia and Hungary and argues for the greater use of PD to influence positive change. The paper concludes by suggesting that priority should be given to further development and modernization of the Slovak PD and that carefully elaborated and targeted PD should become an increasingly important asset for the Slovak foreign policy.

Source: 
Dissertation library
 Olga Algayerova, 2010
 
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The 2008 Beijing Olympics were ardently sought, lavishly staged and hugely successful, despite intense scrutiny, speculation and setbacks. Amplified by modern media, most controversies revolved around China’s political repression, epitomised by Tibet brutality. Resultant protests threatened boycott and terror, putting internal cohesion, national image and Olympic dream at stake.

This study argues that despite controversies and setbacks, China successfully used the Beijing Olympics as a tool of public diplomacy with a positive impact on its politics, economics and environment. The Games helped China to portray a successful national brand image as an emerging global power with growing influence, despite some problem areas. Hosting the Games was a consequence of China’s economic success, showcase of remarkable achievements, catalyst for Beijing’s modernisation and signal for more business.

China relied on state and economic might, organisational and sporting excellence, nationalist and shrewd diplomacy to avoid an Olympic embarrassment. Bolstered by economic success, China’s PD is reinforced and undercut by authoritarianism, ethnic diversity and controversial trade and defence policies. Yet, global status demands greater accountability. Good Olympic impressions would diminish if the major issues spotlighted elude resolution. As PD becomes increasingly indispensable in the management of external affairs, China’s Olympic experience offers wider lessons.

Source: 
Dissertation library
 Evans Phidelis Aryabaha, 2010
 
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Academic papers
I have been asked to describe and discuss public diplomacy from the practitioner’s perspective. Perhaps the invitation resulted in part from the fact that besides being a practitioner of public diplomacy for most of my professional life, I rece...

Resource

This paper describes and discusses public diplomacy from the practitioner’s perspective

Source: 
Modern Diplomacy. Ed J. Kurbalija (1998)
 Pamela H. Smith, 1998

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The Workshop on Public Diplomacy for Parliamentarians focused on the participation of South African parliamentarians in public diplomacy activities. It addressed both specific management and implementation aspects (for example, the use of e-...
  19 Apr 2011

Event
The Public Diplomacy workshop organised recently in Pretoria, South Africa – part of the Public Diplomacy Capacity Development Programme – also included online training for junior diplomats (ongoing since March 2011) and training...
  11 Apr 2011

Event
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 10 May 2010

Blog post
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 22 Mar 2010

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 22 Mar 2010

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 11 Mar 2010

Blog post
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 2 Mar 2010

Blog post
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 1 Mar 2010

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