The purpose of this blog is to give a new impulse to the discussion on the role of private business in today’s public diplomacy and to open the question on what exactly private public diplomacy means, and whether it should exist as a concept. If ther...
 2 Jan 2018

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Public diplomacy is a hot topic today, yet only a decade ago, it was a very specialised term. There is a new transparency in the interactions between governments and countries in the international system, influenced by such factors as the democrat...

Diplomacy in the 21st century is more proactive, multidirectional, and innovative than ever before. Our world is increasingly interconnected, as demonstrated by the domestic impact of external issues. New subjects crowd the international agenda. At ...



This thesis examines if any attempts are made by the Muslim world to address the current negative image of Islam using public diplomacy (PD) and if these efforts are effective and successful. It is the aim of this research to show that the correct use of PD can result in a positive improvement of the image of Islam.

The first chapter provides an overview of issues and factors influencing the current relationship between the Muslim and the Western world. The second , third and fourth chapter provide a profile of the countries studied, the Hashemite Kingdom of Jordan, Malaysia, the Kingdom of Saudi Arabia and the Republic of Senegal, focusing on PD efforts to change the current image of Islam. Efforts are compared, analyzed on impact on the existing image in the West.

It concludes that all four countries are involved in efforts to change the image of Islam through PD, however a non-supportive domestic situation, lack of understanding of the culture in the West as well as a lack of unified coordination challenge the success of these efforts. The thesis concludes with the firm belief that public diplomacy can make a difference in the image of Islam.

Dissertation library
 Angelic Alihusain-del Castilho , 2010
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