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Bruges, Belgium  | 
25 Oct 2011 to 26 Oct 2011
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Dr Jovan Kurbalija spoke on capacity building for e-diplomacy at the
International Conference on *Challenges Facing the 21st Century Diplomat*
at the Collegue of Europe in Bruges (25/26 October 2011). His presentation
focused on cognitive illusion in introducing social media in e-diplomacy,
triggered by a very low entry-point into social media and a very high bar
for making social media communication effective.

He stressed: 'While we can learn to write a blog or use Twitter or Facebook
in a few hours, maximum one day, we need much longer, at least one month, to
understand the social media milieu and how to frame messages and interact
with others and much longer still to embed new ways of working into a team
or an organisation.'

As a way to address this challenge, Dr Kurbalija presented Diplo's
e-diplomacy capacity building approach: one day (technical training), one
month (individual proficiency) and one year (institutional capacity for
social media coverage). Dr Kurbalija was appointed visiting professor at
the College of Europe earlier this year.

Dr Jovan Kurbalija spoke on capacity building for e-diplomacy at the
International Conference on *Challenges Facing the 21st Century Diplomat*
at the Collegue of Europe in Bruges (25/26 October 2011). His presentation
focused on cognitive illusion in introducing social media in e-diplomacy,
triggered by a very low entry-point into social media and a very high bar
for making social media communication effective.

He stressed: 'While we can learn to write a blog or use Twitter or Facebook
in a few hours, maximum one day, we need much longer, at least one month, to
understand the social media milieu and how to frame messages and interact
with others and much longer still to embed new ways of working into a team
or an organisation.'

As a way to address this challenge, Dr Kurbalija presented Diplo's
e-diplomacy capacity building approach: one day (technical training), one
month (individual proficiency) and one year (institutional capacity for
social media coverage). Dr Kurbalija was appointed visiting professor at
the College of Europe earlier this year.

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