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By on 22 Mar, 2010 | From the channel/s: E-Diplomacy

The involvement of the media in Public Diplomacy may take different shapes. One of them is known as diplomacy in the media. It happens when a State uses mass media channels to establish communication with other State as a way to move forward negotiations or gather support for agreements. It differs from regular public diplomacy strategies, because the aim of diplomacy in the media is not to subtly support the view of the world or the propaganda given State, but to directly send a message to the other party.

By on 10 Mar, 2010 | From the channel/s: E-Diplomacy

On Wednesday, March 3, an interesting event was organized during the visit of theSecretary of StateHillary Clinton in Brazil. Significantly, it was called townterview – a mix between the ideas of “closeness” and participation embodied in town meetings with the press conferences organized for the traditional media channels. The event provides some interesting points for the debate about the current US public diplomacy strategy.

By on 01 Mar, 2010 | From the channel/s: E-Diplomacy

A good way to start exploring the field of e-diplomacy is to discuss the correlation between this theme and the theory of international relations. In this video, Joseph Nye explains how public diplomacy currently relies on "soft power", or convincing others to “want what you want”, instead of making others “do what you want” by using traditional "hard power" techniques, such as military resources.

By on 01 Mar, 2010 | From the channel/s: E-Diplomacy

How can diplomats make use of technology to improve their professional skills and communication? How do computer mediated communications affect diplomatic discourse?

What is the impact of a globalized and interactive media such as the Internet on public diplomacy? These are some of issues that will be discussed on this blog.

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