Western governments, too, share responsibility. By sending junior delegates [to the World Conference against Racism in Durban], they gave the message that they were not taking the conference seriously. - "Shambles and fury in Durban", The Economist, September 8, 2001

More on Signalling

Introduction
Types of Diplomatic Signalling
Signalling and Intercultural Issues
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I N T R O D U C T I O N

Our day-to-day verbal communication includes a sub-text of signals: some verbal and others__ non-verbal, some deliberate and others unintended, some subtle and others obvious. Methods    ofasignalling range from physical gestures and facial expressions to choices such the order    inawhich topics in a conversation are raised, what other people are present to overhear a conversation, and the tone or volume of voice used when talking about a certain topic. Signalling may be used to reinforce a message or to contradict it. For example, compare an invitation to dinner mentioned at the beginning of a conversation with a smile and a welcoming tone of voice with an invitation mentioned at the end of a conversation as an afterthought, in a hesitant tone. In the first case the signals reinforce the message, in the second, the listener may feel that her presence is not really desired.

Raymond Cohen writes “States have become adept at extra-linguistic forms of communication…[these] do not replace language, rather they complement, illuminate and supplement it.” (Theatre of Power: The Art of Diplomatic Signalling, London and New York: 1987) In diplomatic communication, as in communication between individuals, signals are frequently used to transmit messages. Actors of diplomacy often choose to use signals rather than direct communication for a variety of reasons. Sometimes it is inappropriate for one actor to make too direct a suggestion or demand of another, or to transmit a message in person. A message passed through signals rather than directly also saves face for the receiving party, which can comply without seeming weak or refuse to comply without creating confrontation by simply ignoring the signals.

According to Christer Johnsson and Karin Aggestam, "the classic diplomatic dialogue can be seen as a system of signals, based on a code shared by the members of the profession." They point out that diplomatic signalling is characterised by "constructive ambiguity" for the following reasons:

First, it may be a deliberate means to retain flexibility and make signals disclaimable. Ambiguous signals allow the sender to argue "I never said that", "that is not what I meant" and the like, if the situation calls for it.

Secondly, and perhaps more importantly, ambiguity is often promoted by the need to take multiple audiences into account. ....In diplomatic signalling the potential audiences may be both international and domestic.

A third factor contributing to the ambiguity of diplomatic signals is the prevalence of non-verbal messages and "body language" in communication between states. Diplomatic "body language" has come to encompass everything from personal gestures to the manipulation of military forces. (“Trends in Diplomatic Signalling,” Innovation in Diplomatic Practice (ed. Jan Melissen), London: Macmillan Press, 1999, 151)