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A B S T R A C T S

Diplomats Communicating Across Cultures
Dr Zareen Karani Araoz (Managing Across Cultures)

How important is intercultural communication as a tool for diplomacy? This presentation
will look into the goals of diplomacy in the world of today, and explore the role of communication in the success of diplomatic activity, as well as in the life of a diplomat.

To be an effective communicator working across cultures, it is important to understand one’s own cultural values, to re-evaluate them from time to time, and to tune in to the mind-set of others. We will look into ways of doing this, as well as enhancing one’s ability to "see yourself as others see you".

For this purpose, salient
intercultural communication challenges in the life of a diplomat will be identified. A number of models that demonstrate different cultural ways of being, as well as ways of communicating in various cultures will be looked at. We will explore how the challenges identified may best be addressed. Incidents from everyday life and situations in the work of a diplomat, UN or NGO leader will be showcased. Lively examples of challenging communication and negotiation situations will be discussed, as well as some internal and external conflicts that many diplomats are likely to face. Examples involving diplomats from India and the US will be used, along with others.

We will also look at how effective intercultural communication competencies might be developed, and the kinds of training that are most likely to be effective for diplomats, to enhance their ability to work, communicate and negotiate effectively and build genuine relationships when working across cultures. How can they best represent their countries, while always being true to themselves?

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Justice–Home Affairs Diplomacy and Contemporary Migrations

Anis H. Bajrektarevic (IMC – University of Applied Management Sciences, Krems, Austria)

Clearly, migrations as a phenomenon are a historical and civilizational category. Consequently, my presentation will try to examine (by a brief elaborate overview) currents in the migratory trends in Europe, existing policies and practices (including “right-wing” anti-politics) as well as the needs of the wider pan-European front to address these issues. Additionally, a closer look will be devoted to the global/pan-European Justice-Home Affairs Diplomacy and some comprehensive legal/political instruments at its disposal (including different negotiation cultures/techniques in this respect).
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Making the “Other” Human: The Role of Personal Stories to Bridge Deep Differences
Nike Carstarphen (Alliance for Conflict Transformation, Barcelona)

This presentation explores the role of personal stories towards conflict resolution and their implications for diplomacy. Conflict resolution is essentially the art and science of relationship building and agreement building. This is true whether one focuses on individuals, groups, or nations striving for peace. In the past, most theory and practice in the conflict resolution field has emphasized agreement making on “substantive” issues at the expense of relationship building. Increasingly, academics and practitioners in the field are recognizing that relationship building is not only a worthy end in itself, but may also be the key towards conflict resolution, especially in protracted, deep-rooted conflicts between different identity groups.

To explore intergroup relationship building and its role in conflict resolution, I interviewed diplomats, academics and practitioners of different conflict resolution efforts around the globe. I also interviewed participants of dialogue groups in the United States, including: Jewish-Palestinian dialogues, race/ethnic dialogues, and pro-life/pro-choice dialogues around the abortion issue. The results suggest the first step in relationship building is to “make the ‘other’ human” and that sharing personal stories—in the spirit of genuine dialogue—is one of the most successful starting points in this process. Stories help adversaries break through their stereotypes, fears and animosities toward the other by helping them begin to understand and recognize the other’s needs, values and core concerns. Stories help create bridges across deep differences and lay the foundation for conflict resolution.

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Cultural Chasm: The Ill-Fated 1999-2000 Israeli-Palestinian Negotiations 

Professor Raymond Cohen (Department of International Relations, Hebrew University of Jerusalem)

The failure of the negotiations between the Israeli government and the Palestinian Authority in 1999-2000 has by now been heavily overlaid with propaganda and special pleading by both sides. Israel claims that it made an offer the Palestine Authority could not refuse while the latter charges that it was offered nothing but a divided and unviable Bantustan. For the last year a group of researchers at the Davis Institute has been interviewing many of the main actors on the Israeli side. On the basis of these exclusive interviews (and also published American and Palestinian accounts) we are now in a much better position to analyse the causes of the catastrophic breakdown in talks. Both sides made lamentable errors and neither prepared its public opinion for far-reaching concessions or the necessary reconciliation in human terms. Neither side fully grasped the core concerns of the other. The respective leaderships proved inadequate. The United States played a most unsatisfactory role. Clinton’s Camp David II replay was a sad parody of Carter’s 1978 Camp David I triumph. At the same time it is sad to confirm that the same old intercultural antinomies and pathologies that have proved so corrosive in past Israeli-Arab negotiations yet again made their unfortunate appearance. Where culture is concerned, nothing apparently is learned from history.
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The Dual Nature of Russia-West Intercultural Communication
Yuliya Anatol evna Druzhinina (Moscow State Linguistic University)

The zigzags of Russian policy (diplomacy) are the stumbling block of many negotiations between Russia and the West. Russian policy can be explained through an examination of Russian culture, mentality, and attitudes towards the West, and through the interpretation of basic values and ambiguous language. Russians have always viewed the West with both hatred and love, an attitude which in itself contains elements of a mental duality. On the one hand, Russia wanted/s to borrow the values of the West, one of the most efficient civilizations; on the other hand, Russia was/is resolute in defending its own path of development. This can be demonstrated with the interpretation of the notion freedom, which is an ambiguous notion as it includes the struggle from darkness to light, from poverty to prosperity, from dictatorship to democracy. In the West this notion is imbedded in stable social order, in a strong political system and is governed by law. In Russian mentality this notion at the same time includes the idea of volya, will, which has the meaning of being able to live without being disturbed by any social restrictions and which leads to anarchy. The same dual pattern is expressed in Russian foreign policy. The appointment of Russian ambassadors is an example of this pattern. On the one hand, these appointments resemble the Western pattern, where leaders name their personal friends as ambassadors; on the other hand, Russia’s actions may represent a step towards the Soviet-era pattern, where leaders made use of former officials and it was a form of political exile.

Russia’s dual policy towards the West emerged in the past and is still relevant. Russia will undoubtedly exert a certain impact on the future of the 21st century, but the nature of this impact will depend on the path she will choose. Russia’s isolation from the West and declining incentive for modernization could become a source of new international tensions. On the other hand, Russia’s partnership with the West and accompanying modernization could contribute to a more balanced pace of globalization.

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European Challenges to Cross Cultural Borders
Dr Elena A. A .Garcea (Department of Philology and History, Universita’ di Cassino, Italy and European Federation for Intercultural Learning, Brussels)

This paper presents the reasons why international affairs must be related to intercultural issues in order to be effective and successful. The latter have been for long related to peace and understanding, an ideal territory that was not necessarily the one where diplomats and international politicians were to operate. They rather felt the need to acquire skills in the field of international negotiation and conflict resolution, which seemed to be much more practical and necessary than intercultural awareness. This paper demonstrates that, on the contrary, no political or economic agreement can take place without a certain knowledge of the other organisational culture.

A few examples will be taken into consideration, particularly from Europe. A few cases of failures in international corporate mergings will be presented as well as some best practices. Furthermore a programme of educational intercultural training will be presented.

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Misunderstood: The Information Technologist’s Lament
Dr Eduardo Gelbstein (DiploFoundation and United Nations Institute for Training and Research)

As the world becomes increasingly complex, communications among professionals with different areas of expertise become harder and yet, more important. The creativity and enthusiasm of information technologists have changed the way in which hundreds of millions of people work and communicate – the last twenty years gave us personal computers and software, cellular telephone, global networks, including the Internet and so much more.

Yet, instead of being admired in the way actresses and football players are, they are regarded with derision (geeks, nerds, techies) or the subject of jokes (Dilbert). Worse still, very often their work is strongly criticised for not delivering what was expected, for making things too complex (like setting a VCR). With few exceptions, information technologists are excluded from the top level of enterprise management and treated little different from those that run the canteen or clean the building – providers of important but non-strategic services and simply part of the “cost of doing business”.

This essay will make the case that the root cause of this situation is the lack of effective inter-professional communications. This will be supported by describing the main factors that inhibit effective communications and several perspectives that, together, present a more complete perspective of a complex but not unique situation. Given that complex problems are never solved but merely transformed, the paper will include pointers on how to transform the problem into a number of contained issues that are manageable.

The solutions discussed will not be easy to implement as they require a profound shift in the internal operations of individuals’ minds and in the way people’s personalities, backgrounds and behavioural patterns affect inter-personal communications. The hypothesis is that these conclusions are of general applicability to all inter-professional communications, including those with diplomats.
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Intercultural Communication on a South-South Dimension: A Look at Sino-African Exchanges
Dr Sandra Gillespie, University of Aizu, Japan

Researchers in the West, often preoccupied by the complexities of their own relations with Asia and Africa, have taken comparatively little time to examine how the peoples of those regions have related among themselves. Indeed, the action and reaction of Western and non-Western values is a major theme of the modern world. Since Vasco daGama arrived in the Indian ocean at the end of the 15th century, the story of humankind has been largely an account of the response of Asia, Africa, and South America to the alien culture of the West.  However, long before the West rose into prominence, contacts between other cultures flourished. Building international appreciation requires understanding ourselves, others, and how we relate together. It also involves understanding how others relate among themselves.

In efforts to internationalize and build a truly global future, the consideration of contacts among all parts of the world becomes critical. The sustained cooperation in educational exchange which has taken place in the last fifty years between China and African nations may be an instructive example.

This paper acknowledges the sustained educational cooperation between China and Africa and places this knowledge within a larger literature on approaches to international academic relations. Within the context of international academic relations, knowledge, resources, and people have moved among nations for centuries. Yet while this flow has long historical precedents, the characteristics of the present flow differ from previous times in that it is now skewed in the direction of a largely South to North movement. The overall trend is for students to go from the peripheries (the less industrialized Third World) to the centres (the industrialized market-economy nations). Past research has reflected this phenomenon. This study aims to begin to fill this gap and contribute to a larger understanding of international relations by directing attention toward a South-South dimension.

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The Impact of Cultural Diversity on Multilateral Diplomacy and Relations
Professor Dietrich Kappeler (DiploFoundation)

Whereas in bilateral relations cultural differences manifest themselves in misunderstandings and conflicts between two cultures only, in the multilateral field the situation is more complex. Although international law and therefore the basic language used in international conventions is a product of Euro-American concepts, the perception of terms varies greatly from one culture to another and gives thus rise to controversy. A typical example is the understanding of what are human rights. For a long time, Islamic countries were more or less alone in affirming their right to their own interpretation of international law. More recently one notes a growing assertiveness of other cultures in this regard. It is fortunate that at a time when cultural diversity is stressed the approach to multilateral discussions and negotiations has changed from confrontational attitudes to the search for compromise and consensus. This search is further facilitated by the new instruments offered to diplomats by applications of information and communication technologies.
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Cultural Content on the Websites of Diplomatic Systems
Dr Valentin Katrandzhiev (DiploFoundation)

This paper presents a comparative analysis of 'culture' related information available on the ministry of foreign affairs websites of China, India, Germany, France, Chile, Brazil, US, Canada and several African states. The research also deals with the 'cultural' web presence of at least one embassy per country. The objective is to explore levels of transparency and coherency of cultural content. The study aims to determine to what extent official web presence of foreign ministries and their respective missions aboard contribute to intercultural dialogue and understanding. The impact and utility of web cultural content for conduct of cultural and public diplomacy will be considered as well.
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Dealing with Asian Diversity: Communicating across Cultures

Dr Eun Y. Kim (CEO International)

“East is East and West is West.” This statement has a certain truth to it, but it can lead to an erroneous assumption that all Asian countries are the same. It is critical that diplomats understand the cultural diversity of vast Asia (57% of world population) for their effectiveness across borders. This paper will present traditional Asian values and assumptions and their impact on modern diplomacy. Then, it will address recent cultural changes across Asia and discuss ethnic, religious, linguistic and generational diversity and their impact on diplomacy and cross-cultural communication. Comparing general communication styles preferred by Westerners and Asians, it will further identify different communication patterns, negotiation styles, and level of technology adopted by various Asian countries. This paper will identify specific strategies for effective intercultural communication in dealing with Asia. Lessons from private sectors may be drawn for benchmarking practices to better facilitate collaboration and communication.
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Language, Culture and Political Discourse
Dr Diana Lewis (Centre for Linguistics and Philology, University of Oxford)

Some confusion surrounds the relationship between language and culture. There is little agreement on what aspects of language are cultural; on how culture is expressed linguistically; on whether linguistic competence includes cultural competence or vice versa. These issues are addressed through the analysis of examples of political discourse, followed by a closer look at two key concepts in current international communication: 'culture' itself, and 'globalisation'.

Like others concerned with creating public discourse, politicians face an audience design problem: their discourse must be tailored not only to the immediate audience but also to numerous and diverse groups of 'overhearers'. Extracts from political speeches by politicians from Europe, North America and South America are compared, to illustrate how the aims of the speakers vis-a-vis their audiences are realized through rhetorical structure, expressions of attitude and evaluation, and discourse system. This three-pronged analysis reveals much of both the 'common ground' (including cultural presuppositions) and the 'communication gap' that the politician perceives between him/herself and the audience.

'Culture' and 'globalization' are often linked; for instance, 'globalization' may be portrayed as a threat to 'cultures'. These terms carry a variety of connotations in English. By looking at how the concepts behind them are discursively constructed in public discourse, including the media, we can see how usage of the terms reflects and creates particular mental models of the world. Examples are shown of how, in their speeches, politicians position themselves vis-a-vis these models.

On the basis of these analyses, it is seen that the relationship between language and culture is best refocused in terms of overlapping and evolving discourse communities.
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Challenges Facing Women in Overseas Diplomatic Positions

Dr Caroline Linse (Minsk State Linguistic University)

The process of going abroad to live and work for an extended period of time is referred to as sojourning. Traditionally men have been the sojourners in both the private and public sector and have taken their families with them abroad. Expatriate communities are set up for men to be the breadwinner and for women to be in a support role to the man. The research that has been conducted on sojourners has focused on the man as the occupational status holder. There has been very little research done in the area of women sojourners overseas, let alone women serving in diplomatic positions. However, every year more and more women are assuming occupational positions that require them to live and work abroad. The number of women assuming diplomatic postings abroad is also increasing. Just as when women break into other fields there are certain obstacles when they join the ranks of men who serve in diplomatic roles.

The purpose of this paper is to describe the challenges that women face when they assume diplomatic positions abroad. This study is based on interviews and surveys with women who serve in diplomatic positions in foreign countries. The participants in the research included women who have lived and worked abroad in a variety of different positions and countries. The personal and work related challenges that they faced are clearly delineated. Ways that they coped with the challenges are also included.
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Lessons from Two Fields: A Diplomat and an Interculturalist Converse
Lewis R. Macfarlane (US Foreign Service, retired) and Heather Robinson (Success Across Borders)

What happens when someone with 25 years of experience in international diplomatic service teams up with someone who has spent as many years focusing on intercultural communication?  A tapestry of stories from the everyday drama of diplomacy woven together with theoretical models that conceptualize the lessons learned.  The speakers will explore critical lessons from a lifetime of diplomatic service through intercultural frameworks, including:
- Projecting values in diplomacy:  personal, national, universal
- The diplomat as critical intercultural intermediary
- Policy differences v. effective interpersonal relationships
- Our own cultures as barriers to effective diplomacy
- Cultural conundrums for diplomats: formality/informality; direct/indirect communication, acculturation, high/low context, past/present/future time orientation, concepts of hospitality, face work, task/relationship orientation, universalist/particularist, individualist/collectivist.

This interactive session also provides opportunity for the conference participants to reflect upon their field experiences through perspectives highlighted during the presentation.

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Foreign Cultural Policy of States
Ambassador Heinrich Reimann (Ambassador of Switzerland to the OSCE, UN and other international organisations in Vienna)

Foreign cultural policy in itself constitutes an opening to the world for the one who practices it as well as for the receivers. Though cultures are different - and should remain so - throughout the world, they are all receptive to the language of any culture, as different as it may be, for they have the ability to speak, or at least understand, the language of culture. The importance attributed to culture in politics and therefore to foreign cultural policy varies from country to country. Because artists are always at the avant-garde of social life, many societies to which they belong underestimate their importance and therefore also underestimate the need for and the impact of a foreign cultural policy whereas from an objective point of view, foreign cultural policy is vital for establishing long-lasting and deep relations between countries in international intercourse. 
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"Control yourself, sir!": A Proposal for Research into Emotion Cultures in Diplomacy
Wynne Russell (Department of International Relations, The Australian National University, Canberra)

This paper, a call for further research rather than a summary of existing findings, proceeds in three parts. First, it examines and seeks to explode the notion that diplomats are, or should be, immune to emotion in the conduct of their duties. Second, it discusses the concept of ‘emotion cultures’—cultural rules governing the experience and expression of emotion—and the possibility that modern diplomacy encourages socialization of diplomats into a distinctive, ostensibly global diplomatic emotion culture. Third, it suggests a number of research questions. For example: to what extent can diplomats globally be said to share a particular emotion culture? To what extent do sub-groups within global diplomacy possess distinctive emotion cultures? To what extent do the emotion cultures of powerful sub-groups dominate notions of what a global diplomatic emotion culture should look like? To what extent does the effectiveness of diplomats depend on their socialization into dominant emotion cultures? 
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Organisational Culture of UN Agencies: Identifying and Managing Porous Boundary Phenomena
Dr Raymond Saner and Dr Lichia Yiu (Centre for Socio-Eco-Nomic Development, Geneva)

Diplomats responsible for interfacing with UN agencies need to recognise and manage overt and covert aspects of the organisational culture of UN agencies which are distinct from mainstream public and private sector organisations. Particular features of UN organisational cultures for instance often consist of ill-defined organisational structures, multiple political interferences (external and internal), cross-cultural value differences of UN staff and different management practices of UN agency leadership best described as “porous boundaries”. This presentation introduces and defines “porous boundaries,” applies it to the UN system and describes the power factors which drive the porous boundary phenomena. As a second step, suggestions are made how diplomats assigned to UN agencies can best cope with porous boundaries.
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Selling Multiculturalism to the Masses: Visual Language and Political Subtext in Post 9/11 Social Advertising
Dr Biljana Scott (Centre for Linguistics and Philology, Oxford University)

The terrorist attacks of 9/11 have brought an old problem into renewed focus: how to unite a population potentially divided along racial, ethnic and denominational fault lines. In the light of unprovoked and indiscriminate racist attacks on Muslim-looking minorities, multi-media advertising campaigns were mounted in several countries in order to quell racism and sell multiculturalism. This paper studies the use of advertising campaigns as a medium for public diplomacy, and focuses on the promotion of national unity in a context of cultural diversity.

Three recent ad campaigns are selected as case studies: (1) The US Ad Council's 'I am an American'; (2) the UK Commission for Racial Equality's 'The Unique Faces of Britain'; and (3) the equivalent Scottish campaign 'One Scotland. Many Cultures'.

Two lines of enquiry are pursued:

1) These three campaigns are analysed in the context of both social and product advertising. Social advertising (or Public Service Advertising) sells concepts rather than commodities and addresses issues which are in the public interest, such as health, safety and racial equality. Although product advertising might seem to need no explanation, ever since the ground breaking 'United Colors of Benetton' campaign, there has been a growing trend to sell products under the guise of racial, cultural and political concerns, thus blurring the divide between ideology and commodity. To what extent have issues such as multiculturalism been turned into brand names for the sake of commercial profit?

2) The campaign messages on multiculturalism are analysed in the light of recent government statements and policies on ethnic minorities in each of the three countries concerned. Given certain discrepancies between the sales pitch and the goods, a variant of the same question is asked: to what extent has multiculturalism been used politically for its brand appeal?

The answers to these questions inevitably raise some of the philosophical and ideological issues which underpin the concept of multiculturalism. Many of these were debated in the wake of the 'Family of Man' photography exhibition which was first shown in 1955 at the Museum of Modern Art in New York, and subsequently toured the world. This exhibition may be regarded as the first attempt to sell multiculturalism to the masses through visual language
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Mullah Zaeef and Taliban Diplomacy: Bridging the Culture Gap
Professor Paul Sharp (Alworth Institute for International Studies, University of Minnesota, Duluth)

It is commonly supposed that for a system of diplomacy to work effectively, it depends on the existence of an international society, a shared sensed of the rules and conventions which regulate what is going in accordance with some view of what ought to happen. One consequence of globalization is that it draws many new actors into diplomacy who do not share this common understanding, making the conduct of effective diplomacy enormously difficult. This paper examines a "tough case" in these terms, the efforts of Mullah Zaeef over a period of two years at the Taliban embassy in Islamabad to represent his leaders to the diplomatic community and, as the prospect for war increased, to represent what the rest of the world was saying to his leaders. It argues that while war was not averted, the episode provides grounds for modest optimism about the possibility of diplomats from widely differing cultural backgrounds to develop a mutual understanding of what needs to be done and how it is to be done if war is to be averted. As always, however, there is little that diplomats can do once their political masters are prepared to accept war as the price of what they seek to achieve.

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Interethnic Communication in Macedonia: Different People, Different Stories
Marina Tuneva (Balkan Peace Center, Skopje)

A picture of intercultural communication in Macedonia would reveal two completely contrasting viewpoints. These could be simply qualified as pessimistic and optimistic. The pessimistic view would lead us to the position that the two largest communities in Macedonia (Macedonian and Albanian) remain stubbornly locked in two separate worlds. The one side behaves as if the other does not exist. The optimists would claim that experience shows that the Macedonian and ethnic Albanian communities have in practice worked out problems together in the past. Up to now too much attention has been given to the things that divide us, not the things that bring us together. It seems that we have all been part of an imaginary game. And, what is worse, the pessimistic option has been supported by a number of "international players" on the Macedonian scene. Many of them came delivering the message that division between Macedonians and Albanians would continue to deteriorate. And media reports did their job, as well, perpetuating the possibility for the pessimistic scenario. And as a result, the pessimism prevailed, becoming reality during last year's armed conflict. Nevertheless, the grounds for reconciliation never did and never will disappear. In this country it does not mean forgetting, but rather remembering the past in order to live normally in the future. Signs for reconciliation have already been shown. The real story is between the communities, and that is where the possibility of a solution lies.
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Intercultural Communications and Crisis Public Diplomacy
Dr R.S. Zaharna (American University, Washington, DC)

This piece examines how intercultural communication differences among nations can inadvertently magnify tensions during a crisis when nations rely on their own cultural style of public diplomacy to communicate with foreign publics. Just as culture plays a role in defining a nation’s style of negotiations (Cohen, 1991), culture also appears to shape a nation’s style of public diplomacy.  Since 9/11, the United States has intensified its public diplomacy efforts, particularly in the Arab world. However, American public diplomacy reflects American cultural communication patterns that are effective with the American public, but not necessarily foreign publics.

For example, President Bush’s penchant for “speaking straight” may resonate positively with the American public, which values direct communication, yet resonate negatively with the Arab public, which values indirect communication, especially in public. Similarly, most Americans tend to view communication as "sending a message," hence America's obsession with how to sharpen, sell, or promote America's image and message.  In the Arab world, communication is primarily about building relationships -- cultivating, solidifying, and defining relationships. Knowledge about such cultural differences in public diplomacy can help facilitate, rather than harm relations among nations.
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Revisiting the Feasibility of Using Cultural Patterns for Diplomacy Training in New Zealand
Dr Zhu Yunxia (UNITEC, New Zealand)

This paper revisits the issues relating to using cultural patterns and categories for training diplomats in New Zealand. Using categorisations and cultural dimensions is a prevalent approach in intercultural communication research and training. This approach can help us reflect on intercultural issues systematically as categories and patterns are part of the human perception and thinking process. Cultural dimensions or patterns can be found in Hall (1977), Hostede (1990), and Hampden-Turner & Trompennars (2000).

However, identifying categories is predominantly reflective of the Western approach, and only represents one side of the coin. This is also known as an etic approach, which applies to cultures in general. In order to promote the intercultural training for diplomacy we need to develop the emic or culture-specific approach. Specifically this paper develops a model based on both the etic and emic perspectives and claims that generalisations and particularisations in specific sociocultural contexts are equally essential for diplomacy training. As an example, New Zealand diplomatic relations with China are discussed to indicate the validity of the proposed model.

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