Reputation

Reputation differs from credibility. It deals with the perception of others, built over a long time. A person may have a ‘good’ reputation for being inspiring, or a ‘bad’ reputation as someone to be feared. Reputations can travel far without us ever moving. We hear of a person’s reputation before we ever meet them, or see them. ‘Their reputation precedes them.’ It does not take much to lose a good reputation but once lost, it is likely lost forever.

Reputation in International Relations